Journal

Oh The Times We Had At Bread And Butter…

July 6, 2012
Yumi bread and butter

It was an early start on Wednesday morning when we set up our stand at Berlin’s Bread and Butter trade show.

For any of our lovely blog readers who aren’t so familiar with trade shows, this is where we showcase our new season product to retailers and fashion bodies from all over the world. It’s quite a strange concept – back in Blighty we’re still holding out for a 2012 Summer but in Berlin we were already skipping ahead to next year for SS13! Fashion plays with our brains!

And what little gems we have instore for next year – we’ve gone all out for 50s retro with nipped in waists and prim cardigans in pretty pastels. Structured jackets, lurex knitted sweaters and silk t-shirts in an array of signature Yumi prints will freshen up your wardrobe, and the biggest item on our hit list for SS13 has to be the cosmic shirt dress.

Here’s some sneak pics of our concept and our models showcasing our pieces with style – roll on next summer!

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