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Fashion & Style

    Fashion & Style Get The Look Journal

    How To Wear: Floral Prints and Stripe Patterns

    February 16, 2018

    So, we’ve heard a rumour that Spring/Summer is just around the corner. We know, it’s hard to believe. But with this arrival of the new season comes a switch up in your wardrobe.

    It’ll come as no surprise that we’re known for bright floral prints and quirky stripe patterns, but sometimes it can be hard to choose between the two. Well, if that’s the case, allow us to do the hard work for you.

    Whether you’re looking for a twirl worthy dress, a new skirt or an everyday top – you’ll find the latest additions to your wardrobe, right here!

    It just wouldn’t be a Yumi blog post without a dress. Go from day to night in a bodycon dress. A must-have for the office, this women’s striped dress is made from comfortable ponte knit and features a monochrome stripe pattern.


    Looking for something fancier? Why not try a jacquard dress for a special occasion. Decorated with feminine ribbons, flowers and butterflies exclusively created by our in-house design team, this cold shoulder dress is perfect for an upcoming celebration.

    Mix up your weekday outfits with one of our women’s tops. Super soft and perfect for when you want to look more put together than you feel, these white tees are a must-have. Why not show your romantic side with a bouquet of embroidered flowers? Feel like an adventure? Opt for this striped top with a retro traveller motif on the front.


    Dressed up or down, we’ve got a skirt that’ll see you through any event. Make a real style statement with a striped skirt. High on the waist with flared body, mesh overlay and a stripe pattern, you’ll be twirling the night away.


    Roses are red, violets are blue, we’ve got a skater skirt that’s perfect for you. Lightweight and flowing, this red skirt features a bold floral print all over with hints of unexpected blue.

    So you’ve a new dress, skirt and top… But what if the weather gets cold? Fear not because we’ve got the women’s jumper and cardigans for you. So whether you want a light layer or something to throw on and go, shop our women’s knitwear now.


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    Fashion & Style Journal Lifestyle

    The Love Story Behind Yumi

    Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people…

    February 16, 2018
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    Fashion & Style Journal

    Find Your Inner Retro Traveller

    This month sees the launch of our first Spring/Summer collection: Retro Traveller. The first in a selection of three collections, Retro Traveller will take you on a journey across the globe… with a few…

    February 6, 2018
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    Fashion & Style Journal

    Beat The Blues: New Season Brights

    While we can’t do anything about this gloomy weather, we can help you colour your wardrobe happy! So invest in these new season brights to banish those pesky winter blues. From women’s knitwear to dresses, find…

    January 29, 2018