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    Fashion & Style Journal Trends

    How to add pink into your wardrobe

    July 13, 2017
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    “Pretty in pink” is a phrase you’re likely to hear throughout SS17. Once only seen on the likes of Elle Woods and reserved for our Barbie Dream House, it’s now the colour to be seen in. Based on this fashion trend, we’ve created a guide on how to add pink into your wardrobe.

    From bold fuchsias to dusty rose, you’re sure to find your perfect shade. Whether you’re giving your wardrobe a makeover or want to inject a pop of colour into your summer outfits; we’ll talk you through the best way to wear the season’s favourite colour.

    Firstly on the top of our list are our unique women’s shirts. Our Watercolour Floral Print Shirt is the perfect way to add pink into your outfit. Boasting a kaleidoscopic watercolour print all over, our striking design looks great in the office and dressed up for an evening event. Mixed with an array of blues and white, the contrasting tones compliment denim like no other

    Watercolour Floral Print Shirt
















    Furthermore, you can make a statement in our quirky Zip Front Blouse. The main focus of our shirt is its bold colour hue. Designed with a relaxed silhouette, the bold pink colour looks great worn with jeans or tucked into a pencil skirt for a night on the town. Just add heels and you’re ready to go!

    Zip front Blouse












    Next it’s time to layer. If pink still isn’t your thing, although we’re not sure! Then add a knitted layer to your outfit. Our on-trend frill cardigan features tiered ruffles all over and button fastenings down the centre. For bold style, wear it over a skater dress and heels however we also love it with skirts. You’ll create a quirky outfit which can be worn day or night.

    Frill Knit Cardigan


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    Fashion & Style Journal Trends

    It’s in the detail

    oIt’s no secret that here at Yumi HQ, we love all things printed, embellished and detailed. Seen on the SS17 catwalks and showing no signs of slowing down, detailed dresses are a key trend this…

    May 24, 2017
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    Fashion & Style Journal Trends

    Print Predictions

    If there’s one thing we love more than dresses, it’s dresses in fun prints! The catwalk is brimming with inspiration this season; from the 70’s rebirth worked by Prada and Mui Mui, to bold…

    May 11, 2017
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    Fashion & Style Get The Look Journal

    Majorelle Garden

    Summer is finally on the horizon and we are very excited. So excited in fact, we’ve launch a new capsule collection; Majorelle Garden!  The collection has been inspired by bold Moroccan designs and features distinct boho undertones mixed of…

    March 31, 2017
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    Fashion & Style Journal Trends

    Happy Mother’s Day!

    Happy Mother’s Day! This year Mother’s Day falls on March 26th, which gives us the perfect opportunity to shower the special ladies in our lives with lots of love. Although most of us join in…

    March 24, 2017