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    Fashion & Style Journal Trends

    Like Mother, Like Daughter

    May 8, 2018
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    What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has dresses for both of you.

    We’ve picked out a few of our favourites, giving you a teaser of what’s available! So whether you’re looking for something with floral prints (which our designers love creating) or are looking for something with frills, we’re confident you’ll find the piece making you and your mini me a match.

    Birds of a Feather

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    A vision in white, these skater dresses are perfect for daytrips, adventures and picnics in the park. The frilly sleeves keep things on trend and summer ready, whist the gold foil birdcage add an iridescent touch that compliments sunny days like no other.

    Pretty in Pink

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    A special occasion calls for an extra special dress, and our organza prom dress is just asking to be in all the family photos! In a retro inspired prom dress shape, it features an intricate floral overlay in shades of pink. While yours features a plunging neckline and sheer paneling across the chest, hers is kept sweet and fun with a contrasting waist band feature.

    Poppys That Pop 

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    Put a spring in both of your steps with our poppy print prom dresses. Designed in a new technique for the season, they feature unique fishnet stripes with a colourful poppy print running alongside.

    Bloomin’ Beautiful 

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    Find your inner bohemian and help to inspire hers with these floral print day dresses. Both in a muted pink with botanicals that have been exclusively drawn by our in-house designers, the ruffled hem give it a carefree feel. Whilst yours sits off the shoulders so you can embrace the summer sunshine, hers has short sleeves.

    If dressing matchy matchy isn’t your thing, don’t worry! Both our women’s range and junior range, Yumi Girl have lots to choose from. So whether you’re looking for a top for you and a skirt for her, you’ll find it all at Yumi.

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    Fashion & Style Journal Trends

    Show Work Who’s The Boss

    It’s January. The season where you pack away your sparkly party dresses and painful stilettoes for sensible dresses and comfortable shoes. We know, it’s awful and it makes the Monday morning work journey just that little…

    January 12, 2018
  • YUMI Ladies AW17-1299 V2
    Fashion & Style Journal Trends

    New Year, New Wardrobe

    If there’s one event to get fully dressed up for, it’s New Year’s Eve. So whether you’re hitting the dancefloor or celebrating at home with friends, find your ultimate party outfit with our guide…

    December 22, 2017
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    Fashion & Style Journal Trends

    Winter Warmers

    Baby its cold outside! Winter is finally here and boy is it chilly! We have just the thing to keep you warm and cosy this season. From practical coats to cosy jumpers, here’s our…

    December 15, 2017