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    Fashion & Style Journal Trends

    How to wear Spring denim

    June 7, 2017

    Forget what you thought you knew about denim, as a key trend on the SS17 runway, denim is no longer just about jeans but is a fashion must-have. With fashion houses like Gucci, Tommy Hilfiger and Givenchy reworking the classic style, it got us thinking how we could update our collection.

    Gone are the days where denim was only associated with jeans, this new revival shows our wardrobe favourite evolving with dresses, skirt and embroidered shirts.

    Revamp your spring florals

    Miranda Priestly may not care for florals, but they made an impact on runways and are here to stay. With everyone from Alexa Chung to Oliva Palermo sporting this look, it’s not hard to see why it’s a hit.

    Embroidered Tie Belt Denim Shirt Dress



    We love this embroidered shirt dress. Falling just above the knee, the relaxed silhouette is perfect for summer strolls and features a tie waist for a flattering fit. Style it with ankle boots and a fringe bag for a feminine ensemble that channels serious boho-vibes.


    The denim dress

    As coveted as the Little Black Dress, a denim dress is a Spring/Summer necessity.  Both classic and versatile, this effortlessly piece can easily be dressed up or down and transitioned for Autumn/Winter.

    Denim Bardot Dress



    We’re obsessing over this Bardot dress. Impeccably crafted from a soft cotton blend, the off-the-shoulder style boasts a delicate ruffle overlay across the chest and falls just above the knee. Pair it with a wide brim hat and over sized sunglasses for chic outfit perfect for Riviera dressing.

    Denim Shirt Dress



    Caught out with after work cocktails? This denim shirt dress has you covered. Designed with a laid-back silhouette, it features a tie waist for a flattering fit, pockets along the front and a button placket down the center. Swap flats for heels for a day-to-night look.

    Denim without jeans

    Step away from traditional denim jeans and embrace skirts and trousers. Perfect for sunny weather, these can be worn to almost any occasion, dressed up or down and be easily transitioned from Spring/Summer to Autumn/Winter.

    Chantelle skirt


    A modern update on a classic silhouette, this Chantelle skirt falls just below the knee and features a tie waist. Style with a printed blouse and statement bag for a perfectly polished ensemble.

    Chambray Tie Wast Trouser

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    Still not ready to part with your beloved jeans? Switch them for denim trousers instead. This figure flattering chambray pair features a tie fastening along the waist and on-trend rolled cuffs. Team with a soft cotton tee and trainers for a smart-casual look you can wear throughout the season.

    Love Yumi x

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    Fashion & Style Journal Trends

    It’s in the detail

    It’s no secret that here at Yumi HQ, we love all things printed, embellished and detailed. Seen on the SS17 catwalks and showing no signs of slowing down, dresses with detail is a key…

    May 24, 2017
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    Fashion & Style Journal Trends

    Print Predictions

    If there’s one thing we love more than dresses, it’s dresses in fun prints! The catwalk is brimming with inspiration this season; from the 70’s rebirth worked by Prada and Mui Mui, to bold…

    May 11, 2017
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    Fashion & Style Journal Trends

    Happy Mother’s Day!

    This year, Mother’s Day falls on March 26th in the UK, giving us all the opportunity to honour the mother figures in our lives and treat them to a special day. ‘Mother’s Day’ originates…

    March 24, 2017
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    Fashion & Style Journal Trends

    Mother of Mine

    Mothering Sunday’ is a celebration of love; a day to cherish the influential mother figures in our lives. What better way to say ‘thank you’ than to plan a special day just for you…

    March 21, 2017
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    Fashion & Style Journal Trends

    Meadow Land

    As the winter frost gradually gives way to milder climes, we can all begin prepping our SS17 wardrobes. A new season requires a new look after all! Happily, our exclusive Meadow Land collection is…

    March 6, 2017