Drum roll please! We can reveal that our debut trend from Spring Summer 2013 is Sail Away! Yes, evoking all those chilled out and glorious feelings of a Summer holiday, we sat down with Yumi designer Rachel Kan to find out more about this trend……
- Hi Rachel! What inspired the Yumi Spring Summer 2013 Sail Away trend?
This trend is our homage to preppy, nautical style. I went on a day trip to Brighton and while wandering around the Marina and looking at the boats – I knew it was a print I had to include in Spring/Summer 2013.
- Can you tell us what garment shapes you went for?
I love retro shapes – there is nothing more flattering than a 1950’s style fit and flare and I felt this shape would fit perfectly with the retro nautical prints I was using for this trend.
- How did you decide on the colour palette?
We do research on future colours trends that coming up as well as going to Premiere Vision in Paris – a fabric show that showcases a wonderful selection of fabrics to use for the upcoming seasons. I decided to keep it classic nautical, so lots of blue, navy, white and red.
- What were your favourite shows from the Spring Summer 2013 season?
Thank you Rachel! Have a look through the Sail Away edit here.