Journal Trends

Trend Alert: In Full Bloom Florals

May 23, 2013



Floral prints are a key trend again this spring/summer 2013, as witnessed on the runways of Erdem, Paul & Joe, Zac Posen, Moschino, Chanel and too many more to name! And, in honor of The Chelsea Flower Show starting this week here at Yumi HQ we decided to pick our favourite blooms from across the catwalks, as well as bringing you a fresh selection floral prints to instantly perk up your wardrobe.

Holly Fulton brought us suggary sweet tones of turquoise, lemon and peach for summer – all embellished with roses. The blooms were everywhere – embroidered onto plastic jackets and dresses, snaking around a woven wicker dresses and sewn onto shirts and pencil skirts. Mixed with her signature art deco and graphic references the styling, which could have ended up looking retro, instead looked decidedly modern.

Erdem was another designer to use soft pastels, this time mixed with in your face fluro’s. 3D floral applique’s looked fresh on the designer’s signature dress shapes, this season mixed with lace and patch-worked python in tones of icy blue.

Moschino meanwhile went for a retro feel, with swinging 60’s silhouettes such as princess coats, shift and baby doll dresses and skirt suits. Vibrant brights sat alongside black and white, but it was the floral prints which were truly eye-popping. Flower power prints on pinafores and cut-out dresses in red, orange and pink stood out, teamed with round sunnies and beehive hair.

Moschino Spring / Summer 2013


Erdem Spring / Summer 2013


Holly Fulton Spring / Summer 2013


This season Yumi has borrowed elements from each of these collections – the pastels of Holly Fulton can be found in our palette of coral pink, lemon and mint, whilst the high shine fabrics have been replicated across our metallic Jacquards. The applique and embroidery at Erdem is mirrored in our detailed Daisy Lace pieces such as this button up shirt. Meanwhile, Moschino’s 60’s silhouettes have been translated to our embroidered daisy shift dresses with cute button and collar details.

Just click here to shop our full floral selection in the ‘In Full Bloom’ edit.


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