Journal Press & Celebs Video

The AW14 Collection featuring Lilah Parsons

July 31, 2014

The wait is finally over and we can finally reveal the face of the AW14 Collection is… Drum roll please… Lilah Parsons! This exciting new collection will be available very soon but in the meantime, get to know a little more about Lilah.

Not just known for being an international fashion model, she also presents MTV’s weekly chart show, ‘This Week’s Top 20’. In addition to presenting, you can often find her hosting music festival coverage or interviewing top A-list celebrities like Bruno Mars and Nicole Scherzinger on the red carpet.

Lilah loves to play with fashion, experiment, have fun and try different styles. Her love of bold prints and unique patterns, mixing new with vintage makes her a perfect choice.

The collection itself boasts lots of colour, two pieces and separates. As a result, you’ll have lots of style options come winter.

When we spoke to Lilah about the collaboration, she revealed to us exclusively:

“I am super excited to be working with Yumi, it’s a brand that I have always loved wearing – they really know how to make a great dress and how to find that perfect balance between ‘pretty’ and ‘cool’. The new collection is fun, stylish and diverse – with some amazing two pieces, jackets and of course, their signature dresses.”

We’re also very excited to be working with Lilah, so it’s a fashion match made in style heaven! Fun, quirky and effortlessly cool, Lilah knows the ins and outs of a good dress.

Often seen wearing our quirky dresses and lace skirts, the AW14 Collection is sure to be our best one yet.

Keep eyes peels and your keyboards at the ready, so you don’t miss the chance this uniquely striking collection.


Take a sneak peak and check out the behind the scenes video found below:


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