She and Hem, aka Jo and Victoria, are super stylish Bristolians who started their blog after bonding over their mutual love of pretty dresses and cats.
Here we asked them to divulge their winter style secrets and why they love a bit of Yumi.
How would you describe your autumn/winter style?
Our style is exceptionally woolly come the winter months. There’s nothing better than being wrapped up all warm and cozy so we love layering and chunky knits.
Who are your biggest influences when it comes to the way you dress?
We always keep our eye on what other bloggers are wearing as well as a Taylor Swift. WWTSW (What Would Taylor Swift Wear?) is our motto.
Have you always been passionate about clothes?
I think that tie dye phase we went through in 1999 would suggest otherwise, but yes.
Where would you wear your Yumi look?
Yumi clothes are always incredibly versatile and our dresses definitely lend themselves to being worn to work and then straight on to the Christmas ‘do (just add lippy and heels!).
What do you love about Yumi?
Yumi always have really distinct colours and prints. The collections are always really unique with something for everyone.
What are your favourite trends for AW15?
Well, as it’s nearly Christmas it surely has to be all things sequins and glitter! Who doesn’t want to sparkle like a disco ball?
What are your essential autumn/winter style tips?
Invest in a good quality winter coat and a statement handbag as they will see you through the colder months in style.
What are your favourite pieces from the Yumi AW15 collection?
We love the Building Block Print which comes in a Pencil Skirt, Sweatshirt and, our fave, the lovely Day Dress. We are also big fans of the Penguin Print Pom Pom Jumper because it features penguins and pom poms! Perfect!
Read more about Jo and Victoria’s looks on: Sheandhem.co.uk
Love their look? Tweet us @official_yumi