
The Best Colours To Wear To A Winter Wedding
As we creep into November and officially bid farewell to the fond memories of summer, we also find ourselves entering a new celebratory season – and we don’t mean Christmas!
Summer isn’t the only popular time for couples to choose to get hitched. November 1st sees us step into the start of the ever-popular winter wedding season. Attendees aren’t wasting time planning their outfits for this peak season as Google data shows a huge uplift of 164% in searches for the question “what to wear for a winter wedding” in the last three months. So if you’re finding a social calendar jam-packed with wintertime weddings and you’re unsure what to wear, let us be your guiding hand as we reveal the most popular colours to wear for a winter wedding in 2022.
Top rules for wedding guest dressing
When it comes to wedding guest dressing, there are a few fairly obvious unspoken rules. Of course, you should stay clear of wearing white, but it may also be a good idea to stay clear of the same colour scheme as the bridal party. And lastly, whilst not all weddings will have a strict dress code, remember they’re still a rather formal event, and you should arrive dressed for the occasion.
Aside from those small but key points, the world of wedding guest dresses is your oyster in colours and styles. However, it seems that some colours are rearing their heads as the most popular go-to’s for winter wedding guest attendees.
The most popular colours to wear to a winter wedding 2022
Now, we could have just plucked some random colours out of the air and proclaimed them the “most popular” colours for winter wedding guest dresses, but where would the fun or accuracy be in that?
Instead, we looked at Google to understand which colours and styles winter wedding goers seek most this year to determine the most popular colours to wear as a wedding guest this winter.
- Burgundy wedding guest dresses
A rising star in search popularity is burgundy wedding guest dresses, with that term alone being searched a whopping 2.4k times each month and search demand rising 83% since August! We can see why it’s such a popular option for winter wedding celebrations; wine and burgundy colours exude luxury and are the perfect dark tones to fit in with the darker, colder weather.
- Green dresses for wedding guests
Green-coloured dresses in all kinds of shades are making appearances this wedding season. As you can expect, emerald green is one of the key colours weddinggoers are on the hunt for in 2022, and it’s been a staple for quite some time due to the air of elegance and class it provides to the wearer. It’s also a super easy colour to style, looking sleek and stylish regardless of the hair, skin or eye tone of whoever is wearing it. These reasons make it easy to understand why emerald green wedding guest dresses receive a staggering 3,600 searches every month.
However, another shade entered the scene, which seems to be taking over the position of popularity emerald green dresses have held for such a long time. Sage green appeared as a summer wedding staple earlier this year and is beginning to prove that it is here to stay. As we enter the winter season, we’re still seeing staggering searches for sage green wedding guest dresses, showing a growth of over 80% since last year.
So, if you like the idea of a green wedding but are not quite ready for the intensity of an emerald green wedding guest dress, then sage would be a great alternative.
- Black wedding guest dresses
An unlikely contender entering this line-up, but black dresses seem to be a popular choice for guests this coming season. Whilst they’re not especially synonymous with wedding guest dressing, a Little Black Dress has forever been known as a women’s wardrobe staple, so it’s not completely surprising that they’re starting to make appearances on the wedding scene.
Rising in demand by 23% since the end of the summer, black wedding guest dresses are a smart and stylish choice for those looking for something which isn’t too bold in colour but still makes a chic statement.
- Navy dresses for winter wedding guests
Staying in a similar lane to black, we have navy still standing as a staple choice when it comes to getting your glad rags on and celebrating the marriage of your favourite people. However, some stand-out patterns and materials make headway in navy wedding guest dresses. Navy floral dresses are rising as a key player, with nearly 8,000 people searching for this specific style last month, up 6% from the previous month.
Meanwhile, velvet, a 70s staple, is having a material renaissance as demand for navy velvet dresses has shot up by 300% in the last three months as celebrities such as Bella Hadid and Florence Pugh hit the headlines stunning everyone in an array of velvet outfits. So, suppose you’re looking for a twist on a previous winter wedding dress staple; this could very well be the trend for you.
- Burnt orange wedding guest dress
The final entrant into this popularity contest is potentially the biggest standout of the list. We can’t wait to see this colour flood the aisles of winter weddings. Searches for burnt orange wedding guest dresses have soared over 90% since last year, and it’s easy to see why. Burnt orange makes for a stunning autumnal option and is great if you want a stand-out, stylish dress.
- Sage Green Bridesmaid Dresses
Topping the chart of most popular choices are sage green bridesmaid dresses. Rising in fame during the 2022 summer wedding season, sage green is here to stay. Officially. A whopping 52,600 monthly searches over the past 12 months from the UK public shows the resounding positive sentiment towards this light, natural colour. It’s easy to understand why; they’re a great way to add a pop of colour whilst airing on the neutral side if you don’t want to be too bold with your colour scheme.
- Emerald Green Bridesmaid Dresses
Following closely behind are emerald green bridesmaid dresses. A stunning choice which oozes opulence and luxury, a sentiment which 30,300 monthly searchers agree with. If you’re looking for a dress that will look elegant and stylish with any hair colour and skin tone, this is a perfect choice.
- Champagne Bridesmaid Dresses
They’re something a little more traditional, and there’s a reason why that is. They’re effortless and timeless and look great alongside a white bridal gown and classic black suit and make for the perfect option if you’re looking for a colour scheme that fits more in with that dream princess-style wedding, which more and more of you seem to be opting for. Growing in search demand by over 50% since this time last year and harbouring a staggering 22,200 monthly searches, champagne bridesmaid dresses are in high demand in 2022.
- Pink Bridesmaid Dresses
A slightly less traditional colour than champagne, but still, an extremely popular choice are pink bridesmaid dresses. Still adhering to that more “fairytale” colour scheme but with a slightly bolder pop of colour than our previous contender. Over 18,000 people have searched for this particular every month so far this year, and that figure is growing – so expect to see plenty of pretty in pink bridesmaids this winter wedding season.
- Navy Bridesmaid Dresses
Navy has swiftly emerged as a fan-favourite in the world of formal dressing, especially in the colder months. So, it’ll come as no surprise that navy bridesmaid dresses have entered the list of the most popular choices. Since last year, the UK public has searched for “navy bridesmaid dresses” and similar options more than 14,500 times per month, making it one of our most popular options for brides looking for party dresses this winter.
