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August 22, 2012

    Journal The How-To Guide

    It’s Pure Time!

    August 22, 2012

    So last Sunday it was time again for the UK’s biggest trade show to begin over at the Olympia National Hall.

    Over at Yumi HQ we’d been planning for some time and created a retro themed and styled showcase for our wholesale customers. Showcasing our SS13 product range, we also had two lovely ladies from Sapphires Models, Amanda and Yvette, to look pretty in our dresses!

    Pure is always an interesting show, as the consumer fashion world heads into AW12, we’re thinking a whole season ahead to next summer, its a bit of a bizarre concept but one that we enjoy! Pure highlights were seeing our product on several of the in-house organised catwalk shows and the Drapers trend talk!