Browsing Category


    Fashion & Style Journal

    Oh This, Thanks It’s New!

    August 10, 2018

    Remember all those times we wished for long sunny days and gloriously warm weather? Yeah, what were we thinking? Looking through our brand new Autumn/Winter collection has made us long for tunic dresses, ankle boots and a combie coat or two. Who’s with us?!

    This season we’ve trotted around the globe, finding inspiration from Persian tapestries, Bauhaus architecture and the fun loving retro 1970s. There’s even a unicorn, a fox and a swan or two! We’ve kept the shapes and styles you loved last year, but we’ve updated them so they’re back and better than ever. Think women’s skater dresses with ruched sleeves, ladies tunic dresses with quirky animals and denim with floral embroidery.

    Keep your thumbs at the ready in the next coming weeks, as we go through our brand new exclusive Autumn/Winter collection, go behind the scenes at our latest campaign shoot and take a peek inside the design room.

    But will you wait, take a look at all the new season newness we’ve just launched!

    (Polka Dot Tie Waist Skater Dress)

    (Fox Print Tunic Dress)

    (Stripe Stretch Dress With Pocket Detail)

    (Floral Cap Sleeve Dress)

    (Polka Dot Tie Waist Skater Dress)






  • Journal Lifestyle

    Yumi x The University of Westminster

    This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of…

    May 11, 2018
  • Fashion & Style Journal Trends

    Like Mother, Like Daughter

    What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has…

    May 8, 2018