Paige Joanna Calvert is the stylish girl behind blog, Paigejoanna.co.uk.
Here, she lets us in on her love of Yumi and where and who she looks for style inspiration.
How would you describe your autumn/winter style?
I feel a lot more comfortable in my style during Autumn/Winter. I get a bit creative with layering and definitely share elements of preppy and retro styles.
Who are your biggest influences when it comes to the way you dress?
I love looking on Pinterest for style ideas, as well as my favourite bloggers such as What Olivia Did. I love her personal style!
Have you always been passionate about clothes?
I think my passion for clothes started when I was about 16 and started Fashion at College, I always loved clothing but I think that’s when I truly started to realise how important it was to me.
Where would you wear your Yumi look?
My Yumi look is my typical every day A/W outfit! I would wear this on a casual day at home, at the shops or seeing friends, it really is my go to style.
What do you love about Yumi?
I love that Yumi never conform to the exact trends of the moment and always hold an element of quirkiness to them. Their print design is always fun and pretty and I genuinely just feel good in Yumi! I always feel unique and that definitely helps to express my personality through what I wear.
What are your favourite trends for AW15?
I am loving the retro 70s and 60s trends, but I am more about particular items, such as Faux Suede, cosy brown and autumnal coloured knitwear and the classic 60s pinafore shape.
What are your essential autumn/winter style tips?
I’d say to definitely try not to be matchy matchy and to have fun clashing colours and prints! I always love wearing grey tights over black as I feel they go with my casual aesthetic a lot more and are a little bit different.
What are your favourite pieces from the Yumi AW15 collection?
I absolutely LOVE my 70s tile print jumper! This is going to be my go-to for the season.
For more on Paige’s look, visit: PaigeJoanna.co.uk
Love her look? Tweet us @official_yumi