• Journal

    Lilly Kitten: The Fashion Blogger Talks Vlogging and Style Inspiration

    Fashion blogger Lily Kitten caught our eye when she featured our flying ducks jumper dress as part of her outfit of the day video blog. We loved it and were intrigued by her 1940’s inspired sense of style, so wanted to get to know her a bit better. Only blogging since July 2012,  the meteoric rise of this Manchester girls blog proves that once you set your mind to something, great things can happen! Hi Lily Kitten, when did you decide fashion blogging was for you? As a young teenager, I went to a lot of heavy metal gigs and I dabbled in the darker side of fashion for many years.…

  • Journal

    Bloggers Edit: Izzy Stocks Picks Her Spring Summer 2013 Top 5

    Here are my styling tips for my top five Yumi summer-ready pieces! It was difficult to narrow it down; I can tell you that, as everything in the new drop is beautiful! However, these pieces represent five, on-trend essentials every girl should have in her wardrobe. The Rose and Music print dress (above left) is simply gorgeous! For day I would add cable-knit tights in chocolate and co-ordinate the tan belt with brown, lace-up ankle boots for a vintage twist. I absolutely adore hats, so throwing on a fedora would create the epitome of laidback girlishness. Next up, I love the versatility of the Peter Pan Collar Pleat Top; (above middle)…

  • Journal

    Sail Away with Nautical Stripes

    Our nautical themed Spring/Summer 2013 edit is the perfect companion to those forthcoming boat balls, beach BBQ’s and poolside parties; a classic, preppy piece of sailor-chic. Nauticality reemerges each sunny season as an essential staple of any fashionista’s wardrobe. Tommy Hilfiger (above right) took us on a nautical journey along New York’s Hudson River for his venturesome S/S ‘13 offering. Americana reds, blues and whites made up his explorer-themed colour palette, with buttoned-up sailor dresses and regatta-striped, pyjama style suits strolling down the catwalk. Hilfiger was just one of numerous designers to walk the line, with Dolce and Gabbana (above left) embracing the Breton stripe in their ‘Sea, Sun, Love’ collection. Ruler-lined…

  • Journal

    Yumi Designer Rachel Kan Talks the Sail Away Trend

    Drum roll please! We can reveal that our debut trend from Spring Summer 2013 is Sail Away! Yes, evoking all those chilled out and glorious feelings of a Summer holiday, we sat down with Yumi designer Rachel Kan to find out more about this trend…… Hi Rachel! What inspired the Yumi Spring Summer 2013 Sail Away trend? This trend is our homage to preppy, nautical style. I went on a day trip to Brighton and while wandering around the Marina and looking at the boats – I knew it was a print I had to include in Spring/Summer 2013. Can you tell us what garment shapes you went for? I…

  • Journal

    Exclusive: Yumi Spring Summer 2013 Preview

    Yes, it’s almost here and to tantalise you even more, here are two hot new lines from Yumi Spring/Summer 2013. Lace is a fabric that we love to work with and this season it is in cream tones, which makes for a classic, beautiful dress. And of course, it is not Spring without a floral number! This sheer sleeved black dress has a flower colour pop – perfect for an evening dining al fresco. Keep a look out for these new lines, arriving online and in store very soon. Which dress is your favourite?