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April 24, 2013


    Crazy for a Daisy

    April 24, 2013



    Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts.

    Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside red gingham and grown-up broderie anglaise dresses in navy. Models walking a grass runway with bare feet to a background of LED flowers added to the overall effect of an endless summer of sunshine and garden parties – if only we could be so lucky!

    It just so happens Yumi is perfectly in step this season, bringing you a selection of delicate daisy embroidered pieces in spring’s most up-to-date shapes. Update your wardrobe with our 60’s style shift dresses, or pick up our 50’s look sundress for a modern take on the prom dress silhouette. Finish with our cropped daisy jacket in the sweetest sorbet shades of pale pink or lemon.

    Click here to shop our daisy lace trend now.

    daisy lace at John Rocha S/S 13

    daisies at Jasper Conran s/s 13