Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts.
Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside red gingham and grown-up broderie anglaise dresses in navy. Models walking a grass runway with bare feet to a background of LED flowers added to the overall effect of an endless summer of sunshine and garden parties – if only we could be so lucky!
It just so happens Yumi is perfectly in step this season, bringing you a selection of delicate daisy embroidered pieces in spring’s most up-to-date shapes. Update your wardrobe with our 60’s style shift dresses, or pick up our 50’s look sundress for a modern take on the prom dress silhouette. Finish with our cropped daisy jacket in the sweetest sorbet shades of pale pink or lemon.