• Fashion & Style,  Journal,  Trends

    London Fashion Week: A Beginner’s Guide

    London Fashion Week has officially kicked off and we’re super excited. OK, so we don’t all get access all areas passes for LFW but you can still enjoy the festivities while checking out all the street style. Just head down to the tents. Here’s Yumi HQ‘s beginner’s guide: 1. Looking to get snapped? Make sure to rock up in your stand out accessories and bright colours (and maybe a little Yumi? Only a suggestion…) to attract the street style photographers dotted around entrances and lurking around corners. 2. Take a tote bag to pick up potential freebies. Companies like to stand around the main areas to give away special fashion…