• Fashion & Style,  Journal,  Trends

    Get to know our Yumi Girl Range

    At first mention, most people associate us with womenwear. Think quirky prints, bold colours and clashing patterns. Whilst this is true, we’ve also developed a range specially for little ones – Yumi Girl. The junior collection draws inspiration from the ladies range so expect to see lots of colourful prints, standout colours and quirky motifs.  Whether you are a long time fan or are looking for inspiration, get to know our Yumi Girl Range here. With a mix of sale bargains and new season goodies, we take you through Yumi Girl’s bestselling products. So whether you’re looking to revamp her casualwear or gift her with an extra-special occasion dress; you’ll find something to…

  • Fashion & Style,  Journal,  Trends

    How to add pink into your wardrobe

    “Pretty in pink” is a phrase you’re likely to hear throughout SS17. Once only seen on the likes of Elle Woods and reserved for our Barbie Dream House, it’s now the colour to be seen in. Based on this fashion trend, we’ve created a guide on how to add pink into your wardrobe. From bold fuchsias to dusty rose, you’re sure to find your perfect shade. Whether you’re giving your wardrobe a makeover or want to inject a pop of colour into your summer outfits; we’ll talk you through the best way to wear the season’s favourite colour. Firstly on the top of our list are our unique women’s shirts.…