• Fashion & Style,  Journal,  Trends

    The colour of the season: Burgundy

    Rich warm hues, the shade of passion and the colour of our favourite wine…This week we’re discussing all things burgundy! A key trend in your Autumn/Winter wardrobe, this sophisticated colour will always have you looking stylish. To pay tribute to our favourite colour, our editors have picked their favourite burgundy styles in this easy guide. From lace dresses to cosy scarves and statement jumpers, fill your wardrobe with these coveted shades of red! Why wait until February to celebrate Valentine’s Day?! Fall in love with this Fit and Flare Lace Shift Dress. Feminine and romantic, this burgundy shirt dress is covered in intricate floral patterned lace. The cinched waist, flared…

  • Fashion & Style,  Journal

    New Collection: Botanical Stardust

    Let the stars align and the galaxy guide your new Autumn/Winter wardrobe with our Botanical Stardust collection! The perfect choice to give your AW17 wardrobe a contemporary feel, watch out for space age galaxy prints and purple mist tones making their debut. Classic florals get a makeover with a new abstract print while velvet crinkle culottes and cosmic planet print sweatshirts look set to become everyday staples. Celebrate wearing sparkly bodycon and embellished prom dresses which are perfect for the party season. This week were running through the key pieces in this brand new range. Our editors have picked their highlights from the new collection, so get your garden sheers…

  • Fashion & Style,  Journal,  The How-To Guide,  Trends

    The Yumi A-Z Guide To Autumn/Winter Dressing: X-Z

    Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. If you missed last week’s blog post, click here to catch up on letters U-W. Its the final series of our blog posts and this week we are running through letters X-Z, so crack out the tinsel and baubles as its Xmas dresses season.  Yumi! Yumi! Yumi! We’ll be exploring our…

  • Fashion & Style,  Journal,  Trends

    Attention to detail

    At Yumi HQ we believe beauty is all in the details, it’s the little things that make up pure beauty. Whether it be sheer elegance, ‘check me out’ styling or out of this world prints, we will be giving you the down low on the detail DO’s and how to style them for any occasion. So get ready, because here we go… CHECK-MATE! Check out this wonderfully wintery detail! Nothing says autumn fashion better then check print. The Oversized Check Jacket is the epitome of fashion this season. The stunning lapels and rolled sleeves make this jacket effortlessly cool and the double button detail and pockets make it completely practical. Wear it…

  • Fashion & Style,  Journal,  Trends

    The Yumi A-Z Guide To Autumn/Winter Dressing: U-W

    Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. If you missed last week’s blog post, click here to catch up on letters Q-T. The fifth in a series of blog posts, this week we’re running through letters U-W. Get ready to twirl onto the dancefloor in unpressed pleats, feel like a queen in velvet and accentuate that waist in…

  • Fashion & Style,  Journal,  Trends

    New Collection: Tokyo Paris

    A new season calls for a brand new wardrobe and our new collection Tokyo Paris is the perfect excuse. To be honest, we didn’t really need an excuse to go shopping but with the cold weather…we definitely think it’s a good one! Hiroko Matsumoto is our muse for the Tokyo Paris collection. Dwelling in Paris in the 70s, her playful East meets West style inspired our oriental botanical prints and chic origami culottes. Expect rich mulberry tones, ditsy florals, sleek knitwear twin sets and classic Yumi fabrics in brand new shapes. Make our plush crinkle velvet midi dress a must for your party season edit. Our editors have selected their top…

  • Fashion & Style,  Journal,  The How-To Guide

    The Yumi A-Z Guide To Autumn/Winter Dressing: Q-T

    Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season.    With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style.    If you missed last week’s blog post, click here to catch up on letters M-P. The forth in a series of blog posts, this week we’re running through letters Q-T. Discover our signature quirky prints, wrap up in unique cosy scarves and find ruffles which frill seekers will love. Q for…