• Events,  Journal,  News

    Yumi x Company presents Bloggers style the high street event

    Eight brands, eight bloggers, one host and one run way – Talented presenter and face of YUMI Lilah Parsons hosted Company Magazines biggest fashion and blogger event last week. And us here at YUMI got involved, with a helping hand from talented ‘it’ fashion blogger Doina – from The Golden Diamonds.com. Doina styled our models from head to toe showing the latest trends, from the swinging 60’s, Metallic/space and Animal/woodland creatures, can we just say each and every outfit looked AMAZING! If you didn’t get a chance to attend, then not to worry – sit back, relax, press play as you’ve got a personal front row view of our show…

  • Journal

    Remember, remember …

    … the 5th of November. Yes it’s that time of year once again, woo! We all love a good firework night here at Yumi, a burger in one hand, a sparkler in another, and most probably a sore neck from looking up at the sky for far too long all night – but yes, we of course still love it!!! This is definitely the first official evening no one’s ‘if-ing’ ‘um-ing’ urh-ing or sigh-ing , and asking friends if it’s suitable or not to wear their winter coats, because girls – in our eyes it is officially winter, so embrace it because we most definitely are!! Firework night is unquestionably…

  • Journal

    Halloween in Style!

    Whatever your plans this Halloween, we have the perfect pieces to help you get the perfect look. Channel your inner Morticia: Yumi Lace Shift Dress £45, Yumi Spacey Lacey Dress £55, Yumi Ace Of Lace Dress £45. Gothic Glamour: Yumi Sequin and Lace Party Dress £50, Uttam Boutique Crochet Lace Insert Dress £38.50, Yumi Later Skater Dress £58. Be as wicked as Wednesday:  Yumi Geo Dress £45, Yumi Workwear Pinafore Dress £58, Yumi Textured Embellished Shift Dress £50. Magical must-haves:  Iska Lace Insert Dress £40, Iska Flower Lace Dress £34, Yumi Starry Eyed Dress £55. Classic Court Shoes £28, Classic Knee High Boots £50, Ankle Boots £40.

  • Bloggers Love,  Journal,  Travel

    Blogger Style Off

    The Blogger Style Off is back! This time, we’ve teamed up with four of the hottest bloggers around and given them the challenge of styling our AW14 Yumi Metallic Co-ord. Check out how these girls worked their styling magic below. Don’t forget to vote! First up, it’s blogger Andreea Panciuc from Dreaming of Chanel. Andreea wears our Metallic Co-Ord layered with a lightweight shirt and trainers for a cool city vibe. Click here to read her full post. Next up, it’s Killy from fashion blog Moon Magik who’s paired the look with chunky black shoes and hat. Click here to read her post. New York based blogger Erika Fox from…

  • Journal,  Trends

    PFW Shows and Looks

    With Paris Fashion Week now over, we take a look at our fave shows and key trends coming from the runway. Balenciaga: A collection of modern looks in monochrome tones and sheer, mesh fabrics. Balmain: A contrast of bold and strong with sexy feminine shapes. Lanvin: Sleek dress, sophisticated suits and feminine forest prints. Christian Dior: A mix of looks with high collars, full skirts, tailored suits and skate shorts. Chanel: Classic textures in new shapes, bold prints and vibrant colours. Louis Vuitton: Retro shapes with statement prints and textured finishes. Valentino: Beautiful prints in feminine shapes and intricate detailing. Saint Laurent: Sexy party looks in fun feminine shapes and…

  • Journal,  Trends,  Video

    Yumi attends the #FashFest Cosmopolitian to Catwalk Show

    Last night, Yumi showcased some of the hottest AW14 looks at the #FashFest Cosmopolitan to Catwalk show and here’s the highlights from the FROW! TV presenter and host for the night Laura Whitmore sparkled in a collared black mini and girl group of the moment M.O performed their latest hit. The girls from Made in Chelsea attended the bash in style, from left – Lucy Watson, Stephanie Pratt, Millie Mackintosh and Olivia and Fran Newman Young. Yumi’s Runway Looks, Above: Cheeky in Checks Jumper and Perfectly Panelled Skirt, The Yumi Funky Florals Suit and The Cheeky in Checks Dress. Below: our Yumi Eclectic Embroidery Dress. In the below video, two…

  • Fashion & Style,  Journal,  Travel,  Trends

    LFW SHOWS AND LOOKS

    With London Fashion Week now over, we take a look at our fave shows and looks. Burberry Prorsum: The essence of Spring and Summer shining through in a mix of colours, shapes and slogan prints. Tom Ford: Sixties shapes, sheer fabrics and sequin detailing. Peter Pilotto: A mix of textures, prints and bold bright colours. Christopher Kane:  A truly feminine feel with the key use of silks and sheer fabrics. Mary Katrantzou: Fun and feminine shapes in embellished and textured designs. Matthew Williamson: Seventies inspired looks in a mix of shades, prints and shapes. Temperley London: Boxy shapes with feminine twists and lightweight layering. Marchesa: A mixed collection with hints…