• Get The Look

    Get The Look: Olivia Munn

    Olivia Munn wore this colourful print Lovers + Friends maxi whilst out and about last week, she teamed it with over-sized shades, summery wedges and gold hoop earrings. You can steal her style with our Uttam Boutique scarf print maxi dress with empire waistline and adjustable straps. Available in black and blue the dress is a great buy for summer in the city, dressed up for evening or down for festival-ready fashion. Shop the look here.

  • Journal

    Wendy Rigg On How To Wear White

    Wendy Rigg Associate Editor at Reveal magazine shares with us her tips on how to wear the notoriously-difficult-to-get-right white trend this summer. Using our structured 1950’s cotton skirt, £40, as a base Wendy shows us her summer outfit wish-list, ticking off the top trends of the season and classic everyday looks as she goes. “For a relaxed chic look team the skirt with Yumi’s stripe vest top, cat eye sunnies, wedges and an over-sized tote bag.” “Another way to wear the skirt would be to pretty it up with Yumi’s lace from t-shirt, Oriental shopper bag, and some flatforms.” “Black and white always works – so make a Sixties statement…

  • Journal,  Trends

    Izzy Stocks Blogs On The Tropicana Trend

    “The Spring/Summer 2013 prints are inspired by the Garden of Eden, Noah’s Ark, vibrant underwater corals, passion and seduction,” Daniella Helayel says of London label Issa. Nothing says summer more than a vivid print, as Issa displayed with their array of exotic plant, elephant and birds of paradise patterns. Helayel wasn’t alone in her nature-infused vision; Isabel Marant embraced the Hawaiian dress code in her summer collection, with foliage adorning rompers, Capri pants and sundresses. Her vibrant-orange tinted leaf-prints worked hand in hand with fifties shapes to reflect, in the Parisian designer’s own words, “a bit of Jane Birkin and Brigitte Bardot in St. Tropez”. Though Marant is the genius…

  • Journal

    Get the Look: Yumi House Print Top

    Think our House Print Top is a one trick pony? Think Again – it’s actually a really versatile piece for summer, as demonstrated by the ladies of Yumi HQ who took up our style challenge to wear it their way. Every season we bring out fresh new prints so here is our unique Yumi designed colourful house print top for spring / summer. The top features a cute waist bow detailing on front and buttons on the back. What’s more the print also comes in a dress if that’s more your style! We challenged the ladies of Yumi to style the top their way, here are the results… Assistant Buyer,…

  • Journal,  Trends

    Trend Alert: Gatsby Glamour

    The most anticipated film release of the year, The Great Gatsby is upon us and here at Yumi we couldn’t be more excited to dress up like Daisy (played in the latest adaptation by Carey Mulligan) in the latest flapper fashion! The Jazz Age has been an influence on the catwalks since summer 2012 and first fully materialized on Ralph Lauren’s runway, with the collection catering for both day in mannish pin-stripe suits and cloche hats, to evening, with the most glamorous of embellished gowns in silver, gold and soft pastel shades. Emporio Armani, Gucci, Alberta Ferretti and Etro quickly followed suit with drop waist sequined skirts and beading and…

  • Get The Look

    Get The Look: Diane Kruger

    Diane Kruger kept her look low-key yet chic as she jetted into LAX airport yesterday after the Met Ball.  The actress chose a Panama hat and aviator sunglasses to accessorize her pin stripe jeans, point toe heels and polka dot blazer ensemble. You can steal her style in our Yumi look-a-like blazer for £45. Our cropped version features a polka dot print with 3/4 length sleeves. It also has bright contrast lining and looks perfect over a contract print dress or dressed down with jeans like Kruger. Top Tip: We love this nifty blazer in the office,  just check out our Instagram feed to see how the girl’s of Yumi…

  • Journal

    Tea Break Tuesday: Best Dressed at the Met

    The theme for this years annual Met Ball was Punk: Chaos to Couture, to match the latest exhibit organized by Andrew Bolton. The celeb packed event did not disappoint as stars embraced the theme with plenty of studs and spikes on dresses and leather jackets, plus some punk’d up Mohawks and dye jobs. Others went to town with dramatic eye make-up and heavy on the bling. Here at Yumi HQ we’ve selected our ten best looks from the night including Yumi favourite Sarah, Jessica Parker for her fearless fashion choices and the models who punked it up; Cara Delevingne and Coco Rocha. For more on the exhibition visit The Costume…

  • Journal,  The How-To Guide

    Keira Mademoiselle

    Keira Knightley (Pride & Prejudice, Anna Karenina) wears the shoes of Coco Chanel in a Karl Lagerfeld short film called Once Upon a Time. Knightley has been the face of Coco Mademoiselle since 2006 and she is not the first actress to impersonate one of the most iconic and controversial figures of the 20th century. Known to play incredibly strong characters and for her daring and impeccable sense of fashion, Keira seems to be the best choice for the part. Out of the many innovations that Coco Chanel had brought to the female fashion world, aside for the famous little black dress, women wearing trousers is perhaps the most memorable and…