• Fashion & Style,  Journal,  Trends

    5 Pieces To Give You A Feel-Good Wardrobe

    With a few weeks of uncertainty ahead of us, we’re likely to be feeling weighed down by the doom and gloom of the moment. It’s more important now than ever to keep our spirits, chins and every other ounce of positivity up, even if it may seem difficult. That’s why we’ve taken the time to show you a few of our quirky prints that may inspire you – or hopefully, at least – make you smile. At Yumi, we’re advocates of a glass half-full frame of mind and we want to spread that far and wide. So, without further ado, here are some of our favourite pieces. Do the daisy…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Extra Special Mother’s Day Gifts

    It’s just over a week until Mother’s Day. You’ve made sure you’ve found the right card (funny and in no way crude) and have planned the day to a tee, but wait – what do you buy her? While we know that our mums would like anything and everything we buy them – proven by the questionable childhood drawings – we can’t quite face the idea of gifting them something they just don’t like. They deserve better. So, in honour of all our special mothers, we’ve compiled a list of five presents that our they’ll love and treasure forever. After all, nothing says thoughtful like a well-planned gift. It’s really…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    These 9 Outfits Will Help You Wave Goodbye To The Seasonal Blues

    Winterphobes, you can unravel from your duvet now – it’s time to defrost for spring. After a long three months of drizzle, March marks a change in our calendars. The weather seems – for the most part – warmer, plus it’s merely weeks until the clocks go back. And although we can’t head out without pulling on a scarf, the promise of spring is far closer than it’s been before. But this doesn’t just mean good things for your health, outlook or heating bill, the glass is also (more than) half full for our wardrobe. We can finally start searching for the perfect spring wardrobe – perhaps even a few…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Introducing…Mela London!

    Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As the ultimate work-to-weekend brand, the Mela designers have sought to create a collection with modern dresses, jumpsuits and tops. And…

  • Fashion & Style,  Get The Look,  Trends

    6 Of The Most Stylish Wedding Guest Dresses

    It’s February and it’s not long ‘til you’ll be reading those dreaded words: save the date *insert scream of horror*. Yes, wedding season is just beyond the horizon, which means that by our calculations, you should’ve bought your outfit a month ago. No pressure. But before you start ripping your hair out or considering getting one polaroid pic then making a dash for it, take a deep breath and read what we’ve got to offer. We know – as bridesmaid dress designers – that this can be a (very) stressful process. So, to make the lead up a little calmer, we’ve collated some seriously stylish (and cool) wedding guest dresses…

  • Food & Drinks,  Journal

    4 Simple Steps To Revive Breakfast In Bed

    Ah, breakfast in bed. For some, it’s a distant memory of relaxing on the weekend or even waking up at a reasonable time, and for others it’s a time to set your kitchen on fire – not literally. In fact, we believe it’s the most important meal of the week; it’s personal and a well-deserved pat on the back for making it across the finishing line. Plus, it’s brought to you in bed…you don’t even have to move a muscle. And that’s why we’ve fallen back in love with Saturday mornings. But enough is enough. Too long have we made do with a bowl of cereal or a burnt piece…

  • Fashion & Style,  Get The Look,  Trends

    Easy Denim Looks…That Don’t Involve Jeans

    Ever since records began (and maybe even before that), there’s been no greater love story than between a woman and her pair of jeans – no, not even Romeo and Juliet. And it’s no secret that it’s a staple of every wardrobe: it’s easy, it’s comfortable and above all, there’s so much you can do with them. But while we’ve very appreciative of the hard work they do, it’s time for a switch up…for the better. After all, we’ve been holding onto our jeans for nearly 150 years – yes, really, that long – so it’s time we give someone else a turn. Denim is more than just jeans and…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    4 Key Trends From Our Paris Collection

    It’s been a few weeks since we launched our sort-of-spring collection. And after a long-awaited stretch, we’re ready to share with you the second part of our Parisian adventure… Taking inspiration from the beloved French capital and its frenetic buzz, our designers fell head-over-heels for the city almost instantly. Combining both its magical ambiance (go us – speaking French) and mid-winter feel, they were able to form an eclectic collection that’s both modern and weather-wise – you know, something that’ll uplift the winter slump. More so, each piece is unique and significant to this French love story. But, for the purpose of conciseness, we’ve narrowed down the four key trends…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle,  Trends

    5 Fierce Animal Prints To Brighten Your Wardrobe

    It’s over two months until the clocks spring forward, which means that we’re in the midst of – what feels like – eternal darkness. It happens every year and it never gets easier to adjust. And to make matters worse, it’s January; infamously worst month of the year for mood, money and making your way outside. But it doesn’t have to be all doom and gloom when it comes to what you wear. While January has very little to offer where most things are concerned, there’s plenty of opportunity to freshen your wardrobe and bag some key pieces you can wear through every season. But ‘what key pieces?’ we hear…

  • Fashion & Style,  Food & Drinks,  Journal,  Travel,  Trends

    Paris: Our Inspiration

    Paris: the city of love, fashion and of course, food. Not only are we encapsulated by the welcoming feeling we get when we step foot in the French capital, but there’s an ineffable sense that you’ve arrived somewhere that’s fresh and promising. From the romance of the Eiffel Tower (despite its robotic structure) to the shabby-chic streets signs reassuring you you’re not too far from home, there’s plenty to see and even more to come back for. As you may or may not know, our first collection of the year is inspired by Paris. Our designers have focused on the quintessential qualities that make Paris, Paris and have not left…