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    The best transitional buys for spring 2015

    Transitioning into Spring from the cold, wet winter weather is a right old challenge. Oh, what to wear… But luckily, (in typical Yumi HQ fashion) we’re on hand to get you looking picture perfect and bang on-trend throughout, with our transitional shopping edit. From lace insert jumpers to pretty little pea coats, you’ll have a spring in your step for sure… So, stride into spring with our faves.  Keep cosy in this grey marl sweatshirt, embroidered with a bold design and coral and blue colour palette. Perfect to jazz up jeans or a midi skirt. Embroidered Sweatshirt, £45, yumidirect.co.uk  This spring ready coat will go with everything in your wardrobe.…

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    Make a bold statement with our SS15 art prints

    Artsy prints take centre stage in our SS15 art prints collection with Kandinsky and Jeff Koons-inspired motifs splashed over separates and dresses. Bang on-trend, artsy prints were seen on the runways of Valentino, Dsquared2 and Alice Temperley to name just a few. Easy and fun to wear, it’s pretty obvious we’re big fans of mixing pastels with primary colours here at Yumi HQ. We talked to our Uttam Boutique Head Designer, Michelle Luk, to get a few more deets on the inspiration behind the punchy, spring-ready prints. “The collection is inspired by pop art. It’s fun and it’s quite colourful and we’re using that in a more mature way, injecting colour into…

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    Best double duty jackets and coats

    It’s not spring yet but here at Yumi HQ, we’re already thinking about what jackets and coats will keep us cosy now and also keep us firmly on trend all the way through to the season ahead. What a conundrum… Luckily, we’ve got a few great pieces in our SS15 collection that are double duty life-savers. From rain macs to pea coats, we’ve got you covered (sorry) in our product edit. Queue our picks of Yumi’s most spring-ready coats and jackets. Double Breasted Pea Coat, £85, Yumi This pea-coat will go with anything from jeans to skirts. A perfect addition to our wardrobes. Boucle Dropped Sleeve Coat, £90, Yumi Perfect either rain…

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    Best romantic dresses for Valentine’s Day

    Valentine’s Day’s fast approaching and if you’re in a pickle over what to wear, whether going out or staying in, we’ve got the most romantic dresses to see you through the big day. From pretty polka dots to punchy florals like the organza number worn by Lilah Parsons, the dresses in our product edit will have any date’s eyes firmly fixed on you; all night long. All you need are some trusty heels and simple accessories to make your look pop. Styling tip: Add some red lippy to pucker up and big, full lashes for a subtle yet flirty look. Shop our romantic dress product edit right here. With love,…

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    Get Lilah Parsons’ Yumi Dress

    Zoe Hardman, Millie Mackintosh, Lilah Parsons and Jamie Winstone at Yumi’s SS15 Launch party At Yumi HQ’s official SS15 launch party, hosted by Cointreau and Lilah Parsons, the model and TV presenter rocked up in one of her favourite dresses from our SS15 range: the stripey floral organza dress. Priced at £60 and with detachable straps, it’s a bargain style statement that will take you from February’s dreary days, all the way through to Spring. It’s perfect for Valentine’s day to boot. Stripey floral organza dress, £60, Yumi.co.uk All you need are a pair of trusty strappy heels and you’re good to go. Do you like it as much as…

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    Polka dot dresses to transition into Spring Summer 2015

    Polka dots are everywhere. They’re graphic and bold, eye-catching and quirky – the perfect antidote to the dreary winter months. Brr. Beloved by iconic women from Coco Chanel to Minnie Mouse, here at Yumi HQ, we’re forever crushing over the classic print. As a sure-fire way to easily transition your wardrobe into spring, polka dots were seen on the spring/summer ‘15 runways of Valentino, Marc by Marc Jacobs, Dolce and Gabbana and Lela Rose who all embraced the look with a feminine spin. A seasonless print, especially in a classic black-and-white colour palette, polka dots can transform any dull outfit into a chic, retro-inspired look. However you may choose to…

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    The Feminine Side Of Blue

    Who said blues were just for boys? Electric, indigo, deep, powder, cobalt, navy… Yes blue comes in a lot of shades… which is all the better to experiment with. This January, let’s take the blue away from January blues and throw it on our clothes instead. Blue is most definitely a season highlight of SS15 trends, from showing its blue face all around the run way and even at the Badgley Mischka SS15 show with their models sporting blue colour brows. But don’t you worry Yumi lovers, to get a little bit of this feminine blue action you don’t have to follow suit of the blue brows. Instead we’ve made…

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    Feminine Style – Dress For Less With The Yumi Winter Sale

    Ahh yes, it’s that time of year again… good old January. The month where we’re all feeling a little too bloated from the many cheese boards and quality streets we’ve eaten over the past month.  It’s also a month where all femininity gets thrown out of the window, and where baggy jumpers and trainers are our number one priority to throw on in these dark mornings. WELL STOP THERE YUMI LOVERS… It’s time to say goodbye to everything boy-licious (for the moment,) and hello to feminine dressing… oh how we have missed you! Where to start? Well that’s easy, right here. We’ve picked our top 3 most loved feminine bloggers…

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    Tea Break Tuesday: Taylor Swift Get The Look

    On today’s Tea Break Tuesday it’s about Miss Taylor Swift and how you can steal her style! Above Taylor is pretty in a floral shirt dress, get the look with our Uttam Boutique City Floral Print Dress. Out and about in NYC, Taylor rocks the oversized jacket trend. Steal her style with our Uttam Boutique Tweed Jacket. Keep things simple and stylish with a checked mini like our Yumi Back To Black Skirt. Taylor loves a printed day dress, keeping things cute and casual. Get the look with our Yumi Geo Genius Dress. Preppy styling with a collared dress, another signature Taylor look. Steal her style with our Iska Monochrome…