The How-To Guide

  • Journal,  The How-To Guide

    Happy Birthday David Bowie!

    Yep, today one of our all time favourite pop stars turns 66! He has also very excitingly announced that he is soon releasing a new album – his first in 10 years! David Bowie is no stranger to fashion experimentation and along with his music, it is for this reason that we love him so (oh and also Labyrinth; 1980’s styling + Bowie in lycra + The Muppets = one of the best movies ever!) Take this image  from 1973, where Bowie is showing us all how to rock the monochrome stripe – along with a handbag and bracelets. An outfit so timeless it still looks fabulous today. So grab…

  • Journal,  The How-To Guide

    Chanel’s The Little Black Jacket Exhibition at the Saatchi Gallery

    This weekend, we are going to be popping along to the Saatchi gallery to see The Little Black Jacket exhibition which celebrates Karl Lagerfeld’s new book. With the help of ex-French Vogue editor Carine Roitfeld, Karl has photographed a fantastic array of stylish celebs wearing the classic Chanel little black jacket. It is fascinating to see the same garment worn in such different ways, along with the personality of the wearers coming through. Here are a few of the images on show, we love the picture of American Vogue editor Anna Wintour as even though she has her back to the camera, you know it is her. Her hair cut…

  • Journal,  The How-To Guide

    Stunning Gowns at the Emmy Awards!

    Last night in sunny (not that we’re jealous…….) LA, the Emmy Awards took place, they are the Oscars for television shows and the ladies dress up just as much on the red carpet! We have had a look through all the fabulous images and picked our edit of the best dresses from the night. We particularly loved the above dresses worn by Kelly Osbourne, Christina Hendricks and Michelle Dockery, all super elegant and feminine. We noticed key colour trends of red, yellow and blue coming through strongly and these gorgeous ladies in red, from left to right, Kat Denning (from 2 broke girls), Cat Deeley and Gretchen Moll were the…

  • Journal,  The How-To Guide

    It’s Pure Time!

    So last Sunday it was time again for the UK’s biggest trade show to begin over at the Olympia National Hall. Over at Yumi HQ we’d been planning for some time and created a retro themed and styled showcase for our wholesale customers. Showcasing our SS13 product range, we also had two lovely ladies from Sapphires Models, Amanda and Yvette, to look pretty in our dresses! Pure is always an interesting show, as the consumer fashion world heads into AW12, we’re thinking a whole season ahead to next summer, its a bit of a bizarre concept but one that we enjoy! Pure highlights were seeing our product on several of…

  • Journal,  The How-To Guide

    Friday 13th….Lucky for you – 13 pieces at £13!

    Today is your lucky day! We have selected 13 pieces from our lovely collection that for this weekend only, are £13 each! The reason for this is of course, the fact that today is Friday 13th – a day that is steeped in superstition, bad luck for some, lucky for others. Here’s a good one for fact fans, fear of Friday 13th is called  friggatriskaidekaphobia. Yeah, we don’t know how to pronounce it either but what a word! Today is most definitely lucky for you – get shopping these £13 treats now!