Oh Hello September Issue!

So, all of you know the infamous ‘The September Issue‘ film chronicling the making of American Vogue magazine’s biggest yearly fashion issue (if you don’t remember then either you had your head stuck in the sand a few years ago, or you were maybe too young!).

Well, look what landed in our mail boxes today! Always the biggest showcase of luxury brands new season advertising campaigns, we’ve spent our whole lunch break pouring over the glossy pages and we are totally in love with this Mulberry ad – the hair, the coat, the yeti in the background? Pure genius.

We’re also loving a sneak peek at the hottest trends for the season to come, in fact, we’re ready for a full on AW12 launch here at Yumi HQ and are in the process of putting together a little something special for you! Watch this space!