Yumi Journal

At Yumi HQ we believe beauty is all in the details, it’s the little things that make up pure beauty. Whether it be sheer elegance, ‘check me out’ styling or out of this world prints, we will be giving you the down low on the detail DO’s and how to style them for any occasion. So get ready, because here we go… CHECK-MATE! Check out this wonderfully wintery detail! Nothing says autumn fashion better then check print. The Oversized Check Jacket is the epitome of fashion this season. The stunning lapels and rolled sleeves make this jacket effortlessly cool and the double button detail and pockets make it completely practical. Wear it…

Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. If you missed last week’s blog post, click here to catch up on letters Q-T. The fifth in a series of blog posts, this week we’re running through letters U-W. Get ready to twirl onto the dancefloor in unpressed pleats, feel like a queen in velvet and accentuate that waist in…

A new season calls for a brand new wardrobe and our new collection Tokyo Paris is the perfect excuse. To be honest, we didn’t really need an excuse to go shopping but with the cold weather…we definitely think it’s a good one! Hiroko Matsumoto is our muse for the Tokyo Paris collection. Dwelling in Paris in the 70s, her playful East meets West style inspired our oriental botanical prints and chic origami culottes. Expect rich mulberry tones, ditsy florals, sleek knitwear twin sets and classic Yumi fabrics in brand new shapes. Make our plush crinkle velvet midi dress a must for your party season edit. Our editors have selected their top…

Its official, Autumn/Winter is here. While you may see this as a time to morn for your summer dresses and denim shorts, we see it as a time to mix patterns and textures, play around with embroidered details and brighten up your wardrobe with bright and bold colours. So wipe that tear from your eye because we’ve got lots of new season knitwear that will have you saying, summer who? Cold weather doesn’t mean you have to retire your dresses. Bring the best of both seasons together with this Rose Embroidered Jumper Dress. Skillfully crafted for a warm weather, this little black dress hugs the body to highlight your curves,…

Autumn/Winter is officially here and we could not be more excited. With sunny skies and balmy climates slowly being replaced with darker evenings and chilly mornings, it’s time to revamp your wardrobe ready for a new season. With this in mind, we’ve launched The Yumi A-Z Guide to Autumn/Winter Dressing. Each week we’ll be running through four letters of the alphabet and showing you how to perfect your seasonal style. If you missed last weeks blog post, click here to catch up on letters E-H. The third in a series of blog posts, this week we’re running through letters I-L. Think quirky patterned intarsia jumpers, super-soft jerseys, cosy knitwear that will have you looking forward to cold temperatures and feminine lace for a…

This Autumn/Winter sees the launch of our new collection: Artist Studio. As if we needed an excuse to fill our wardrobe with lots of brand new clothes, the start of a new season is definitely a good one.  An ideal choice for transitional weather, walk through blustery winds and crunchy leaves in these fun and playful styles. Salute the 1970s with our transitional collection, Artist Studio. Inspired by the art nouveau revival, we’ve combined painted collage prints and abstract peacock motifs with opulent velvets. Classic denims and feminine pleats will add a romantic touch. Warm cinnamon tones and digital florals will  take centre stage. Vintage-inspired ruffles and dipped hemlines give classic…