• Journal

    Made in Chelsea: Best Bits.

    Celebrating the return of Made In Chelsea with our top ten moments! 1. The time when Millie slapped Spencer. 2. When ‘Frophia’ finally happened. 4. The time everyone got up in Lucy’s grill. 5. When Gabriella booked an Ollie Locke look-a-like. 6. All ‘Yeh boi’ moments. 7. Andy and his nostrils. 8. When the mum’s met Jamie. 9. When Millie proposed a toast to Hugo and Rosie’s affair, 10. When Francis and Proudlock joined the running club to meet girls.

  • Journal

    AW13 Campaign

    Here is a backstage view from our AW13 campaign photo shoot with singer/songwriter and face of the Yumi brand Nina Nesbitt. Hope you enjoy! x YUMI – 2013 Autumn.Winter Collection feat. Nina Nesbitt from Yumi Direct on Vimeo.

  • Journal

    Q & A with Jenn Bostic

    Rising star Jenn Bostic is not only a talented a singer songwriter from Nashville – she’s also a huge Yumi fan! Whilst promoting her second single, “Not Yet” on a mini UK tour and filming her next single “Missin a Man” in both Manchester and London, Yumi caught up with Jenn to quiz her on her musical journey thus far. Q. You live in Nashville – how are you finding the UK in comparison? A. I love living in Nashville, it is really inspiring to be in the centre of “music city.” I’m constantly blown away by the incredible musicians from all over the country who reside there! It has…

  • Journal

    A Seaside Adventure with Izzy Stocks

    If you’re looking for a sun-filled getaway that’s more near than far, take a ride through Kent’s idyllic countryside and coastal charm to once-a-traditional seaside resort; Margate. Boasting retro arcades, a historical clock tower, quaint and quirky boutiques and bistros, a world-class art gallery (the Turner Centre), and a glorious stretch of golden sand, Margate oozes charisma. It was even featured on The 2011 Vogue Blog, and this year it won a coveted place in the 2013 Rough Guides Travel Hotlist; no doubt for its newly cultured Old Town and effortlessly hip vibe. Living twenty minutes away from this seafront scene, I am absolutely one of many drawn to Margate’s…

  • Journal,  Trends

    Izzy Stocks Blogs On Sweet Shop Shades

    We all swooned over the delectable, baby blue Matthew Williamson frock that Sienna Miller wore to this year’s BAFTA awards. And the fact that the pastel delight came from Williamson’s A/W ’13 collection is pure evidence that candy hues are sticking around (see what I did there?!) S/S’13 boasted spearmint greens in the form of Mulberry’s soft separates whilst sherbet yellows, lavenders and toned down corals were all palatably mixed at Erdem, proving A/W will favor the ultimate womanly hue. Simone Rocha’s fitted peter pan coats were reminiscent of a tasty winter sorbet, while Celine’s blush coloured beauties looked almost fizzy. It seems Sienna is not the only A-lister indulging…

  • Journal

    Tea Break Tuesday: The Bling Ring

    Here at Yumi HQ we’re getting very excited for the launch of The Bling Ring this week. Inspired by actual events, the film follows a group of celebrity-obsessed teenagers who use the Internet to track celebrities’ whereabouts in order to rob their homes of jewellery, cash and designer clothes. Directed by Sofia Coppola we’re most looking forward to seeing Emma Watson’s transformation from good girl Hermione Granger to bad girl thief complete with tattoos for the role whilst the film also promises some great fashion moments thanks to the groups high price tag tastes! The Bling Ring will be released in UK cinemas on July 5th.

  • Journal

    Yumi Blogger Style Off Competition Launches

    Yumi’s first blogger style off competition has launched today (Monday 24th June). We challenged four fashion bloggers to style the fabulous dresses from our summer injection collection their way and here are the results! To vote for your winner, simply go to our Facebook album here and ‘like’ your favourite look. The winner will be announced next Monday, the 1st July. First up is Fritha, wearing the geometric print sun dress from Yumi’s Summer Injection Collection. You can see more on Fritha’s personal style on here blog http://www.tigerlillyquinn.com/ Next up is regular guest contributor to the Yumi blog, Izzy Stocks. Izzy chose to style Uttam Boutique’s flower and butterfly print…