• Journal

    Tea Break Tuesday: Best Dressed at the Met

    The theme for this years annual Met Ball was Punk: Chaos to Couture, to match the latest exhibit organized by Andrew Bolton. The celeb packed event did not disappoint as stars embraced the theme with plenty of studs and spikes on dresses and leather jackets, plus some punk’d up Mohawks and dye jobs. Others went to town with dramatic eye make-up and heavy on the bling. Here at Yumi HQ we’ve selected our ten best looks from the night including Yumi favourite Sarah, Jessica Parker for her fearless fashion choices and the models who punked it up; Cara Delevingne and Coco Rocha. For more on the exhibition visit The Costume…

  • Journal,  The How-To Guide

    Keira Mademoiselle

    Keira Knightley (Pride & Prejudice, Anna Karenina) wears the shoes of Coco Chanel in a Karl Lagerfeld short film called Once Upon a Time. Knightley has been the face of Coco Mademoiselle since 2006 and she is not the first actress to impersonate one of the most iconic and controversial figures of the 20th century. Known to play incredibly strong characters and for her daring and impeccable sense of fashion, Keira seems to be the best choice for the part. Out of the many innovations that Coco Chanel had brought to the female fashion world, aside for the famous little black dress, women wearing trousers is perhaps the most memorable and…

  • Get The Look

    Get The Look: Laura Bailey

    Laura Bailey wore a Simone Rocha white dress to the Vogue Festival Vertu party last week. She’s clearly been following Yumi’s style advice which told you last week that daisy lace is one of the key trends for spring / summer 2013! You can steal her style now with our 50’s look sun dress for a modern take on the prom silhouette, with navy or yellow accents. Team with our cropped daisy jacket in the sweetest pastel shades and a clutch bag to round off your look. Click here to shop the daisy lace trend.  

  • Journal,  Trends

    Trend Alert: Orient Express

    All aboard the Orient Express with Uttam Boutique! Our Asian-inspired range of wrap dress with origami-like folds, blossom and bird prints and kimono shapes are a perfect way to channel the trend for all things Oriental at the moment. One of the key trends of the season, the Oriental look first cropped up on the Spring / Summer 2013 catwalks, where traditional Eastern prints were given a Western spin by fashion houses Prada, Etro, Emilio Pucci and Kenzo, alongside the likes of Huishan Zhang, Roland Mouret, Lanvin and John Galliano. Vivid heron, lotus flower, cherry blossom and hibiscus motifs in prints which hailed from the East were splashed across opulent…

  • Journal

    Sneak Peek at Yumi’s Injection Collection

    Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first! The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down! We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more. Q. What’s the most inspiration behind the injection collection?                                                                                     A. The design team were inspired by all the wallpaper floral’s we…

  • Journal,  The How-To Guide

    How To Wear Pink

    Our design intern Clara flies the flag for pink this spring / summer. How to wear pink without looking too girly or childish is always a subject that divides opinions. To settle the argument we set our design intern, Clara a challenge to style spring’s hottest shade. Using pieces from the Uttam Boutique and Yumi collections she talks us through her perfect spring / summer outfits below. The Smart-Casual Look Perfect Casual look for Ideal for working days or a smart-casual occasion, match with a cute cropped Blazer and your favorite skinny jeans. We think Yumi’s Classic Blazer in Stone complements the Uttam boutiques embellished top giving smart but cute…

  • Press & Celebs

    Pin To Win Spring / Summer

    Yumi has launched its first ever Pinterest competition and we want you to get involved!  Just follow the rules below for your chance to win any piece from our new season collections. Here’s how it works: 1.            Follow Yumi Direct on Pinterest. 2.            Go to https://www.yumi.co.uk/blog/ and choose your favourite piece from the new season Yumi, Uttam Boutique or Mela Loves London collections. 3.            Pin away to one of your own boards and remember to tell us in the text box why you love it so much and how you would wear it. Make sure you tag us on Pinterest using @yumidirect and use the hastag #pintowin so we can spot…

  • Journal

    Crazy for a Daisy

    Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts. Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside…

  • Get The Look

    Get The Look: Camila Alves

    Camila Alves attended a screening of her husband’s (Matthew McConaughey) new film Mud this week wearing a floral and lace trimmed dress from the s/s 13 Dolce & Gabbana collection. You can steal her style with Uttam Boutique’s floral embroidered panel dress, which is new online this week. The floral dress features an embroidered sequin front lace panel, frill hem and waist tie detailing. Wear with heels like Camila for a sophisticated evening look. Buy it online here.