• Journal

    Behind the Scenes at our Mela Photo-shoot!

    On Friday we did a shoot for our fab range Mela Loves London and we thought you’d like to have little look at what goes on behind the scenes!   Photographer Becky Palmer brought the shoot to life and model Vania Bileva looked amazing in the dresses! The girls in the office got a huge dose of the green eyed monster when we cast an eye over make-up artist Hannah Phillips’ vast array of products-AMAZING! See for yourself in our insider snaps, we want everything! Check out our New In section for all the latest from Mela Loves London and keep your eyes peeled in the next couple of weeks for the finished…

  • Journal

    Yumi HQ – The Team Pick Their Favourites

    There is so much temptation working in a fashion office! But its pay day, so you can imagine our excitment looking through the collection and deciding which pieces we’ll get this month! We all have our favourite Yumi styles, so here’s what Chloe, Alex and Fleur are going to be wearing this weekend. Which look is your favourite?

  • Trends

    Pretty Pastels

    Pastel colours were the hottest palette on the Spring/Summer 2012 catwalks, featuring a kaleidoscope of fresh mints, lilacs, lemons, baby pinks and blues. Print inspiration is taken from the sea, with fish and shell detailing. These prints mixed with high shine fabrics and sequins give this trend a futuristic, stylish edge.

  • Journal

    Black and Gold at the Serpentine Gallery Summer Party

    Every year the Serpentine Gallery Summer Party in London’s Hyde Park brings out the capitals glamour-pusses and black and gold were the colours of the night, our favourite looks from the event were in these tones. We loved the elegant shapes of the dresses worn by actress Mischa Barton in a pale yellow gold shade and model Erin O’Connor looked great channelling the 1920’s in flapper feathers. Being models, Cara Delevigne and Laura Bailey, always look stunning but we thought they looked particularly flawless with their looks last night. To mix it up, model Mary Charteris and actress Holly Valance went for the sequinned approach to the colours, we love…

  • Journal

    Andy Warhol Exhibition at the Dulwich Picture Gallery

    We get a lot of inspiration from pop art and the retro 60’s prints (just look at the prints on many of our dresses) so when we heard about the latest exhibition featuring Andy Warhol’s Portfolios we knew we had to share it with you!  The exhibition focuses on Warhol’s silk-screen printing period and features iconic portraits of Marilyn Monroe, Muhammad Ali and the infamous rows of Campbell’s Soup Cans. This is the first time the exhibition of 80 works from 13 portfolios has visited Europe and runs in the Dulwich Picture Gallery until Sept 16th. Andy Warhol once said, “If you want to know all about Andy Warhol, just…

  • Press & Celebs

    Bloggers Style Challenge: One Dress Four Ways

    We set four fab fashion bloggers, Rosie of RosieGlow, Mel from Media Marmalade, Estee of Essie Button and Becca from Fashion Train the style challenge of wearing our polka dot dress in four ways. They looks were, for the office, a picnic, a Summer wedding and a night on the town and we think you’ll agree, the girls did a great job! Which look is your favourite?

  • Journal

    Rihanna Rocked the Hackney Weekend!

    We went to the Radio 1 Hackney Weekend yesterday and it was AMAZING! Headliner Rihanna looked super-stylish – only she could pull off mesh cycling shorts! (get her cool T-shirt look here) Jay Z popped out to rap on Run This Town and Umbrella for an extra dose of stardom. We loved how the only use of our umbrella for the day was up in tribute to Rihanna’s tune, as it didn’t even rain! The whole day had a great, chilled atmosphere, we also saw Azealia Banks, Dizzee Rascal, Florence and the Machine, Lana del Rey, Wretch 32 and Jessie J. Such a great line up! If you’re wondering why…

  • Journal

    Sunday Fun

    If you grew up in the 1990’s then you WILL have seen Clueless and wanted to be Cher Horowitz. This video has brilliantly put together all of the outfits she wore in the video in 60 seconds. You’re welcome.

  • Journal

    Granada Granada!

    Purely for pleasure rather than business, one of our HQ team members headed to Granada in Spain last week. After viewing several pictures of tasty looking tapas and tempting vino tinto (red wine with lemonade – and if possible it should be lemon fanta – bizarre!), we’re thinking of booking a flight there too. But beware, apparently the temperature is fast heading for 40 degrees during the midday heat – if you’re not a sun worshipper its best to stick to the cooling streets of historical Granada up in the Alhambra Palace – its a spectacular palace constructed in the 15th century by Arabs and has wonderful tiled features and…