• Journal

    Exciting News!

    We are most proud to announce that we have been short-listed for the 2012 Drapers Awards in the Young Fashion Brand of the Year category! Drapers is a magazine about the fashion industry, covering stories on all the latest fashion and retail news so that all of us guys that work in the industry are kept up to speed on all the goings on. They are a highly respected publication and we are so pleased that they love what we do and have recognised our Yumi brand! Keep your fingers and toes crossed for us! x  

  • Journal,  The How-To Guide

    It’s Pure Time!

    So last Sunday it was time again for the UK’s biggest trade show to begin over at the Olympia National Hall. Over at Yumi HQ we’d been planning for some time and created a retro themed and styled showcase for our wholesale customers. Showcasing our SS13 product range, we also had two lovely ladies from Sapphires Models, Amanda and Yvette, to look pretty in our dresses! Pure is always an interesting show, as the consumer fashion world heads into AW12, we’re thinking a whole season ahead to next summer, its a bit of a bizarre concept but one that we enjoy! Pure highlights were seeing our product on several of…