Yumi Journal

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  • Journal,  Press & Celebs

    Autumn / Winter 2013 Press Day Sneak Peek

    April 17, 2013 /

    Last week Yumi held its Autumn/Winter 2013 press day, officially unveiling the new collection. It also revealed the newest face along with the new face of the brand for the season; up-and-coming singer Nina Nesbitt. The press day, which took place at Yumi’s central London showroom, had an Alice in Wonderland. Inspired by some of the prints in the collection, a huge Flamingo graphic attracted attention from the street and an upside down table stuck to the ceiling, tea cups stuck to the walls and a deer wearing a top hat created drama inside. Guests we’re treated to refreshments with ‘drink me’ labels and tarot card readings from the talented Lady Lilac. The collection stays true to its English…

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    Tiago Silva 0 Comments
  • Journal

    Yumi Rebrand

    April 4, 2013 /

    Welcome to a fresh new look for Yumi! Over the last few months we’ve been working away behind the scenes on a brand new redesign for our website and logo, to create a fresh, vibrant identity that perfectly encapsulates our brand’s personality, where British quirkiness, femininity and fun are key factors! What do you think of our new logo and cute little bird motif? We have grown rapidly in the last few years and come a long way from our humble beginnings but the journey isn’t over yet. We are excited for the future and our rebrand, is just the beginning of our desire to keep developing and thrilling your…

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    Tiago Silva 0 Comments

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