• Trends

    Summer Trend Alert: Yellow

    Spotted at Louis Vuitton, Vera Wang, Moschino, Gucci and Versus – Yellow was a color found frequently on the runway for Spring / Summer 2013. Here at Yumi we’re embracing summer’s brightest trend with an injection of full on sunshine shades to colour pops and pastels. Key pieces for those in the know include our Daisy embroidered and column printed shift dresses which effortlessly tap into the 60’s trend (also spotted Louis Vuitton and Moscino) whilst our belted jacquard dress has the same gold sheen as Vera Wang’s luxurious separates and Gucci’s glamorous embellished dresses – see above for further proof. Another of S/S ’13’s hottest shades – bright white…

  • Journal

    Michael Phelps – Olympic Legend and Louis Vuitton Model

    It seems that being the greatest Olympian of all time (he has 22 medals, 19 of them gold!) – isn’t enough for American swimmer Michael Phelps, as he now embarked on a stint as a fashion model! In a canny move from Louis Vuitton, he is the face of the Autumn/Winter 2012 menswear campaign, which was shot by Annie Leibovitz. We love this campaign as it is very on topic, people have so much love for the Olympics right now after the massive postitive success of London 2012. These images link the worlds of sport and fashion wonderfully and we like the fact that they celebrate talent and achievement. What…