• Journal

    Anticipating Spring: The Most Romantic Trends of Spring/Summer 2013

    The Spring/Summer 2013 collections are all bound by a cool and purified vibe – they feel sweet, refined and predominantly light. Lavish, wintery materials have been replaced with soft tailoring and gauzy fabrics, yet emphasis on texture and couture detailing creates a complex sophistication. Being a romanticist, my favourite runway theme was the fairy-tale enchantment that was exuded through beautiful blooms, intricate lattice, crochet, broderie patterns and waterfall ruffles. Florals are traditionally a covetable Spring/Summer print, prettying up the simplest of pieces, yet this year flower power has gone more vibrant than ever. Holly Fulton’s three-dimensional, floral appliqués (above left) were a personal London Fashion Week highlight, while Oscar de…

  • Journal

    Spring Summer 2013 Preview in Look Magazine

    We are so excited to soon be unveiling our Spring Summer 2013 collection to you, don’t worry it will be hitting stores – online and in shops – in the next few weeks so keep your eyes peeled! So how about a little preview of some of our lovely new lines? Featured in this weeks Look Magazine ‘High Street Hottest’ are key lines from the new season including a striking patterned trousers suit, the essential striped jumper and Yumi classic – the super flattering tunic. Our satchel range is also a must have – grab yours in red, yellow or tan! If you have any questions about the new season…

  • Journal

    Yumi SS13 Press Day

    Yesterday we held our Spring/Summer 2013 Press Day, where we showcased our brand new upcoming season to the fashion press and bloggers. We had a fabulous day filled with Krispy Kreme donuts, iced tea and massages from our 1950’s-esque House Husband – pictured below! As you can see, our new collection has a distinctly 1950’s vibe, full of fresh and bright colours and of course, we have a generous helping of our signature quirky prints! And speaking of prints, here’s a little sneaky peek for you of the new season favourites…..