• Journal,  The How-To Guide

    It’s Pure Time!

    So last Sunday it was time again for the UK’s biggest trade show to begin over at the Olympia National Hall. Over at Yumi HQ we’d been planning for some time and created a retro themed and styled showcase for our wholesale customers. Showcasing our SS13 product range, we also had two lovely ladies from Sapphires Models, Amanda and Yvette, to look pretty in our dresses! Pure is always an interesting show, as the consumer fashion world heads into AW12, we’re thinking a whole season ahead to next summer, its a bit of a bizarre concept but one that we enjoy! Pure highlights were seeing our product on several of…

  • Journal

    Oh The Times We Had At Bread And Butter…

    It was an early start on Wednesday morning when we set up our stand at Berlin’s Bread and Butter trade show. For any of our lovely blog readers who aren’t so familiar with trade shows, this is where we showcase our new season product to retailers and fashion bodies from all over the world. It’s quite a strange concept – back in Blighty we’re still holding out for a 2012 Summer but in Berlin we were already skipping ahead to next year for SS13! Fashion plays with our brains! And what little gems we have instore for next year – we’ve gone all out for 50s retro with nipped in waists and…