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Lilly Kitten: The Fashion Blogger Talks Vlogging and Style Inspiration
Fashion blogger Lily Kitten caught our eye when she featured our flying ducks jumper dress as part of her outfit of the day video blog. We loved it and were intrigued by her 1940’s inspired sense of style, so wanted to get to know her a bit better. Only blogging since July 2012, the meteoric rise of this Manchester girls blog proves that once you set your mind to something, great things can happen! Hi Lily Kitten, when did you decide fashion blogging was for you? As a young teenager, I went to a lot of heavy metal gigs and I dabbled in the darker side of fashion for many years.…
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Bloggers Edit: Izzy Stocks Picks Her Spring Summer 2013 Top 5
Here are my styling tips for my top five Yumi summer-ready pieces! It was difficult to narrow it down; I can tell you that, as everything in the new drop is beautiful! However, these pieces represent five, on-trend essentials every girl should have in her wardrobe. The Rose and Music print dress (above left) is simply gorgeous! For day I would add cable-knit tights in chocolate and co-ordinate the tan belt with brown, lace-up ankle boots for a vintage twist. I absolutely adore hats, so throwing on a fedora would create the epitome of laidback girlishness. Next up, I love the versatility of the Peter Pan Collar Pleat Top; (above middle)…
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Sail Away with Nautical Stripes
Our nautical themed Spring/Summer 2013 edit is the perfect companion to those forthcoming boat balls, beach BBQ’s and poolside parties; a classic, preppy piece of sailor-chic. Nauticality reemerges each sunny season as an essential staple of any fashionista’s wardrobe. Tommy Hilfiger (above right) took us on a nautical journey along New York’s Hudson River for his venturesome S/S ‘13 offering. Americana reds, blues and whites made up his explorer-themed colour palette, with buttoned-up sailor dresses and regatta-striped, pyjama style suits strolling down the catwalk. Hilfiger was just one of numerous designers to walk the line, with Dolce and Gabbana (above left) embracing the Breton stripe in their ‘Sea, Sun, Love’ collection. Ruler-lined…
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Yumi Designer Rachel Kan Talks the Sail Away Trend
Drum roll please! We can reveal that our debut trend from Spring Summer 2013 is Sail Away! Yes, evoking all those chilled out and glorious feelings of a Summer holiday, we sat down with Yumi designer Rachel Kan to find out more about this trend…… Hi Rachel! What inspired the Yumi Spring Summer 2013 Sail Away trend? This trend is our homage to preppy, nautical style. I went on a day trip to Brighton and while wandering around the Marina and looking at the boats – I knew it was a print I had to include in Spring/Summer 2013. Can you tell us what garment shapes you went for? I…
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Exclusive: Yumi Spring Summer 2013 Preview
Yes, it’s almost here and to tantalise you even more, here are two hot new lines from Yumi Spring/Summer 2013. Lace is a fabric that we love to work with and this season it is in cream tones, which makes for a classic, beautiful dress. And of course, it is not Spring without a floral number! This sheer sleeved black dress has a flower colour pop – perfect for an evening dining al fresco. Keep a look out for these new lines, arriving online and in store very soon. Which dress is your favourite?
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Spring Summer 2013 Trend: Sail Away
Introducing our debut Spring/Summer 2013 trend…….Sail Away. Fresh and breezy and evoking those wonderful Summer holiday feelings, our trend board is full of bright colours and nautical influences.
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Tea Break Tuesday: Viva Forever!
It’s Tea-Break Tuesday Time! This week our PR Manager Fleur gives us her review of the newest and spiciest musical in London; “Friday night was a trip to Piccadilly’s Denman Street for Viva Forever! – the Spice Girls musical that has been attracting some mixed reviews since its launch late last year (yes, the one where VB tried to ignore the rest of the Spices and steal the limelight as per usual!) We were late for the first 20 minutes and had to wait in the foyer thanks to unreliable London Transport. Once we were ushered in there was an explosion of glitter and lighting as the second scene launched into the…
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A Very Royal Visit: Princess Eugenie Meets Yumi at Bread and Butter
We’ve been at the Bread and Butter tradeshow in Berlin showcasing our upcoming collection and very excitingly we had a visit from none other than Princess Eugenie! She was in Berlin with her sister Princess Beatrice as they are trade ambassadors for the GREAT Campaign – a government initiative to promote business and attract visitors to Great Britain. At Bread and Butter the princesses met with British brands who were flying the flag – including us! We were very honored that she took the time to talk to us and show an interest in our brand, she had a look through the collection and was a pleasure to meet!
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Spring Summer 2013 Preview in Look Magazine
We are so excited to soon be unveiling our Spring Summer 2013 collection to you, don’t worry it will be hitting stores – online and in shops – in the next few weeks so keep your eyes peeled! So how about a little preview of some of our lovely new lines? Featured in this weeks Look Magazine ‘High Street Hottest’ are key lines from the new season including a striking patterned trousers suit, the essential striped jumper and Yumi classic – the super flattering tunic. Our satchel range is also a must have – grab yours in red, yellow or tan! If you have any questions about the new season…
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Sky High Style: Birdie Prints
Birds are timeless, as demonstrated by Sienna Miller’s famous, swallow wrist-tattoo (see here) and the re-occurrence of dainty wings on the catwalks. Designs took flight at Tibi AW 2012, where designer Amy Smilovic feminised the casual attitude and masculine tailoring of her AW pieces with graphic bird silhouettes in black and navy. While Smilovic’s birdies soared elegantly over silk shirts, skirts and pants, Burberry’s countrified AW12 collection coveted woodland owls that perched on cosy knits. Actress Lizzie Olsen is a fan of the vintage-look birdie, pictured (top) in an Isabel Marant, tiny bird-adorned blouse. Stylist Joe McKenna chose to put Brit model Edie Campbell (below) in a cockerel-motif jumper for…
