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Trend Alert: Sixties Chic Collars
Collars are still having their moment of glory, and we adore them here at Yumi! Featuring on elegant swing coats and dainty-chic blouses at Chloe (above left), and decorating snug sweater dresses at Rodarte (above right), Peter Pan collars are one of the cutest details of the season. Named after the collar on the costume worn by actress Maude Adams in the 1905 Broadway ‘Peter Pan’, the collar naturally adds a charming, vintage feel to any outfit. Brigitte Bardot (below left) famously turned the prim and proper buttoned up look into a sophisticated and sexy look. Our ultimate inspiration for channeling the collar is Alexa Chung (above right), whose wardrobe…
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Yumi Coat in Grazia Magazine
Stay warm and stylish this Winter in our red Winter coat – as featured in this weeks Grazia magazine! Red coats are hot right now.
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Behind the Scenes at our Accessories shoot
On Friday we spent the day in a wonderful photography studio that was rammed full of plants, props and inspiring things! We were shooting some lovely accessory pictures for you to enjoy in the next few months. How do you love the polka dot satchels – coming your way very soon!
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Getting to Know Yumi Junior Designer Debbie Green
September is fashion month! The four fashion weeks New York, London, Milan and Paris run back to back and reveal to us the trends for Spring/Summer 2013. To celebrate this fashion frenzy, we sat down with our Junior Yumi Designer, Debbie Green and talked to her about her life as a fashion designer and our current AW12 collection……… I remember always drawing clothes from a very young age – I loved using my Fashion Wheel (GREAT retro toy – refresh your memory here) and when I got a bit older and realised it was possible to draw clothes for a living, I knew that was what I wanted to do!…
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Behind the Scenes at our Shoot with Model Comp Winner Megan McMinn!
A few months ago we ran a competition with Sapphires Models to find a fresh new girl to be the face of our Winter campaign. Our hunt found us the fabulous flame haired Megan McMinn (find out more about her in a little interview here) who was a complete star all day, never faltering and working each look we styled her up in! We shot the new images in a gorgeous town house in East London and had so much fun getting in the Christmas party mood in um, late August. We can’t wait for you to see the final images – keep your eyes peeled in the coming months…
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Ella and Daisy Shoot Yumi AW12
Who are Ella and Daisy you may ask? Well, they were two lovely interns we recently had here at Yumi HQ. Eager to learn all they could about the industry, they really impressed us by styling and shooting this little photoshoot, using their favourite pieces from our Autumn/Winter 2012 collection! Ella is the model you see in the pictures and Daisy was behind the scenes, taking on the role of photographer. We think you’ll agree that they did a fabulous job and made the collection look fun and fashionable – exactly encompassing the Yumi spirit!
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Friday Fab Five!
It’s Friday! Yay! Here’s something to feast your eyes on – our Friday Fab Five! We’re sharing with you our favourite pieces this week, as chosen by the lovely Lucie Clifford, Junior Shopping Editor of Fabulous magazine. Why Fabulous magazine you may ask? Well, all will be revealed soon – but we STRONGLY suggest you get yourself a copy of the magazine this Sunday, there might be a Yumi shaped treat in there…..
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Yumi Micro Trend: Get your Panther on!
Our panther micro-trend of AW12 is going down a storm at Yumi HQ, as you can see from the below pic! Simple yet so chic, the repeated running panther print comes on a variety of styles, including the dress and super-popular trousers, seen below. Also in the range are two bags, a top and a jacket! Which piece is your favourite? xx
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AW12 – Whimsical Creatures
This season, animals prints (whether they be a large statement owl or a small repeated pattern of foxes or lions) are an essential part of your look. We are famed for our quirky prints, which is why this trend is one of our favourites and with the prints coming on dresses, blouses, tops and knitwear, you are spoilt for choice!
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Win Your Favourite Piece From the New Collection!
To celebrate the launch of our fan-dazzling new Autumn/Winter 2012 collection, we are giving you the chance to WIN a piece from it! You can chose from dresses, a bag, shorts, skirt and knitwear – the whole spectrum! All you have to do it tell us which piece is your favourite, yes indeed, its that easy and you will win that item. Just head over here to enter and GOOD LUCK!
