• Journal,  Travel

    Pop Up London, Let’s Enjoy This Great City!

    London is definitely alive this summer with the Olympics taking place in various locations around the city! There is just so much to do – don’t know where to start? We had an ask around at Yumi HQ and here’s our top 5 things we want to do and see: Camden Beach Oh we do like to be beside the seaside, however being in London, beaches aren’t easy to find. BUT thanks to the creative team at the Roundhouse theatre in Camden, NW1 has now got its own beach over the summer, complete with parasols, windbreakers, ice-cream van and plenty of games to play. So get your family together, or the girls…

  • Journal

    First Look at our Autumn/Winter 2012 Collection

    We are very excited to be able to give you a first glimpse of our new collection! Autumn/Winter 2012 will be hitting our stores and the web very soon and you can pre-order key pieces for the new season already. We are going to introduce you to our trends and ideas, so you can see what inspired our designers when they were creating the collection. First up, Pure & Simple. This is our interpretation of the androgynous trend, in keeping with the masculinity of this look, we have created a capsule collection including in-house designed prints featuring glasses, bow-ties and moustaches. As you can see, this trend features a very cute…

  • Press & Celebs

    Yumi Scarf in Woman Magazine

    What with the Great British summer being its usual unpredictable and not-as-sunny-as-we’d-like self, having some sort of cover up is pretty much essential! Woman magazine picked our bright and stylish bird print scarf as a cool cover-up, keep in your bag and pop on when the chill hits.

  • Journal

    It’s Finally Here!

    Even though it has been the most hyped event we can remember, we have to say, we are excited about the upcoming Olympics! After years of preparations since London won the Games in 2005, the Olympics is finally coming, officially starting tomorrow with the opening ceremony, which includes the entrance of the final torchbearer (we’re hoping for David Beckham!) who will light the great Olympic cauldron. The torch has been carried by 8,000 torchbearers across the country including Billy Mitchell in a live segment of Eastenders (brilliant!) and actor/comedian David Walliams – seen above. As well as this, there is of course, a spectacular performance starring a cast of 15,…

  • Journal

    Judy’s Vintage Fair

    Save a date in your diary, because Judy’s affordable Vintage Fair could be coming to an area near you! Judy’s affordable Vintage Fair sells a wide variety of fashion and furniture items, giving your wardrobe and home, that individual vintage feel for stylish eras. And it’s not just us who love them; they have been featured in magazines and websites such as vogue, ASOS and Marie Claire. A number of celebrities also seem to love Judy’s such as Pixie Lott, Daisy Low and Florence Welch have all been seen wearing Vintage Clothing from this up and coming brand. Over the next six months, Judy’s affordable vintage fair will be touring…

  • Festival Guide,  Journal

    The Port Elliot Festival of Ideas

    Now this is our type of festival. The Port Eliot Festival in St Germans, Cornwall started life nine years ago as a literary festival and over the years has grown and developed into a wonderful celebration of all kinds of creativity, taking place in the stately home and grounds of Port Eliot House. We love that their site has a quote from Jarvis Cocker calling it, “A festival of ideas.” Such a nice description. The festival now includes a range of music, DJ’s, art and fashion installations, cabaret, outdoor cinema, drama, a flower show and of course, literature, it is a real mix of inspiring stuff. We are particularly excited by the…

  • Press & Celebs

    Lucy Mecklenburgh from TOWIE wears Yumi

    Lucy Mecklenburgh, star of The Only Way is Essex, was papped recently looking beautiful, bright and summery in our orange summer dress. As you can see, it has a super-flattering cut, with a pleated skirt and cowl neckline detailing, perfect for showing off your curves! The dress also comes in shades of blue if you’re not quite ready to don some tangerine!

  • Journal

    We speak to our model comp winner Megan McMinn

    We launched our Yumi and Sapphires model comp way back when in May and after trawling the UK and spotting some super talent, we just couldn’t get the lovely Megan McMinn out of our minds, who we spotted on the first leg of the search in St Ives. Fast forward to last week when we met with Sapphires and finally agreed that Megan was the one that we want(ed!) … watch this space for behind the scenes info and gossip on our shoot with Megan and keep switched on to ours and Sapphires’ social media to follow Megans journey. For now, we caught up with Megan to find out a little…