-
Sneak Peek at Yumi’s Injection Collection
Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first! The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down! We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more. Q. What’s the most inspiration behind the injection collection? A. The design team were inspired by all the wallpaper floral’s we…
-
How To Wear Pink
Our design intern Clara flies the flag for pink this spring / summer. How to wear pink without looking too girly or childish is always a subject that divides opinions. To settle the argument we set our design intern, Clara a challenge to style spring’s hottest shade. Using pieces from the Uttam Boutique and Yumi collections she talks us through her perfect spring / summer outfits below. The Smart-Casual Look Perfect Casual look for Ideal for working days or a smart-casual occasion, match with a cute cropped Blazer and your favorite skinny jeans. We think Yumi’s Classic Blazer in Stone complements the Uttam boutiques embellished top giving smart but cute…
-
Pin To Win Spring / Summer
Yumi has launched its first ever Pinterest competition and we want you to get involved! Just follow the rules below for your chance to win any piece from our new season collections. Here’s how it works: 1. Follow Yumi Direct on Pinterest. 2. Go to https://www.yumi.co.uk/blog/ and choose your favourite piece from the new season Yumi, Uttam Boutique or Mela Loves London collections. 3. Pin away to one of your own boards and remember to tell us in the text box why you love it so much and how you would wear it. Make sure you tag us on Pinterest using @yumidirect and use the hastag #pintowin so we can spot…
-
Crazy for a Daisy
Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh white, daisy lace soon became a hot topic of conversation, appearing in her father, John Rocha’s show as well. But whilst John Rocha chose a dreamy and romantic palette of nude, plus black and white with layers of tulle, Simone toughened up daisy lace with her signature brogue shoes and mannish, over-sized tailoring in jackets, tank tops, short dresses and tube skirts. Jasper Conran also picked up on daisy’s as a theme, showing printed and crochet versions alongside…
-
Tea Break Tuesday: Happy Birthday to The Queen.
In celebration that HRH Elizabeth II turned 87 on April 21st, we thought we would spend our tea break Tuesday checking out some of our favourite Royal looks and let’s face it, Liz know how to dress in style. Whether it’s off to a party or a day in the rain she always dresses to impress. Happy Birthday!
-
Get The Look: Camila Alves
Camila Alves attended a screening of her husband’s (Matthew McConaughey) new film Mud this week wearing a floral and lace trimmed dress from the s/s 13 Dolce & Gabbana collection. You can steal her style with Uttam Boutique’s floral embroidered panel dress, which is new online this week. The floral dress features an embroidered sequin front lace panel, frill hem and waist tie detailing. Wear with heels like Camila for a sophisticated evening look. Buy it online here.
-
Izzy Stocks blogs on the Yumi-Styled Sightseer
The envied life of an explorer galvanized the Spring/Summer 13 catwalks, with Tommy Hilfiger debuting the wardrobe of a stylish sailor girl. Hilfiger mixed jock-jersey, regatta stripes, laid back denim and rope-ties to create a ready-to-pack selection of basic yet incredibly chic pieces. And beach getaways weren’t the only vacation target – many a designer captured the fashionistas eye by incorporating the allure of the rain forest in their designs. As well as offering the nautical stripes, sundresses and tropical bird prints found in any self respecting summer closet, Yumi has exactly what you need to nail the sightseer persona this season. For example, our quirky camera prints exude an artsy vibe worthy of…
-
Trend Alert: Print Clash
Bold, clashing prints have been on our fashion radar for some time now and once again they made a splash on the womenswear catwalks for Spring / Summer 2013. Here at Yumi we are not one to let a trend go unnoticed so this week we have compiled an edit of our essential prints – from flirty polka dots to on-trend diamond and tile patterns, and our stand-out colourful house motif which is new in this week. Before you shop the edit, we take a look back to the spring / summer 2013 catwalks. Take note from these masters of print perfection who show you how to clash with the best of them!…
-
Autumn / Winter 2013 Press Day Sneak Peek
Last week Yumi held its Autumn/Winter 2013 press day, officially unveiling the new collection. It also revealed the newest face along with the new face of the brand for the season; up-and-coming singer Nina Nesbitt. The press day, which took place at Yumi’s central London showroom, had an Alice in Wonderland. Inspired by some of the prints in the collection, a huge Flamingo graphic attracted attention from the street and an upside down table stuck to the ceiling, tea cups stuck to the walls and a deer wearing a top hat created drama inside. Guests we’re treated to refreshments with ‘drink me’ labels and tarot card readings from the talented Lady Lilac. The collection stays true to its English…
-
Tea Break Tuesday – Record Store Day
We’re heading down to our local record store on Saturday, 20 April to celebrate Record Store Day, where independent stores come together with artists to celebrate the art of music. With live music and special releases, what will you be listening to this weekend? Check out what we’ve been listening to at Yumi HQ this week. Click here to listen to our Record Store Day Spotify Playlist 01. Foals – Late Night 02. AlunaGeorge – Attracting Flies 03. alt-J – Breezeblocks 04. Yeah Yeah Yeahs – Sacrilege 05. The Strokes – One Way Trigger 06. Vampire Weekend – Diane Young 07. The Flaming Lips – Sun Blows Up Today 08. John Grant – Pale Green Ghosts 09. James Blake –…
