Monthly Archives

April 2013

    Journal

    Sneak Peek at Yumi’s Injection Collection

    April 29, 2013

     

     

    Yumi’s Spring / Summer Injection Collection launches on-line and in stores shortly and because we are so excited about it here at Yumi HQ we decided to give you a sneak peek here first!

    The collection is designed to be a mid-season wardrobe boost with pieces directly influenced by the catwalks, but always in the Yumi signature shapes, ensuring you get the summer’s biggest trends nailed down!

    We asked the Head of Design here at Yumi HQ, Kat Moore, to tell us more.

    Q. What’s the most inspiration behind the injection collection?                                                                                     A. The design team were inspired by all the wallpaper floral’s we are seeing on the catwalks. Our injection trend ‘Bobbie’s Girl’ is a retro nod to the 50’s style fits, mixed with more bold 60’s influenced graphics and vintage detailing.

    Q. What are the key pieces from the collection and why are they on-trend for the season?                                        A: The most important shape is a fit and flare dress silhouette which we have developed in new fabrications. These are best worn with a cute cropped cardigan thrown over the shoulders. Other key pieces include our monochrome polka dot dress which is ideal for both smart and casual looks. We also love our apple green raincoat – perfect for spring showers.

    Q. What’s your favourite piece in the collection and why?                                                                                             A. I love our super cute daisy jumper, this kind of blocky graphic is just my style.

    Q. How will it sit alongside the rest of the collection?                                                                                                     A. Our knitwear pieces are always designed to cross over our dress’s and separates and create an easy-to-wear feminine look for a summer’s day outing. I like the idea that our Yumi girl can mix and match the different trends in her own individual way.

    Q. How many pieces overall in the injection collection?                                                                                                                                                                                                                                                                                                                                                                         A. We concentrated our best ideas to make a condensed collection of 14 pieces which mostly consist of our trademark cute and quirky day dresses.

    Yumi's forthcoming injection collection is set to wow

  • Journal

    Sun is up

    Enjoying the sun, but don’t really know what to wear? To celebrate the sunshine we’ve created some fresh looks to give you a bit of inspiration when organizing your wardrobe.   Which look suits you the…

    April 26, 2013
  • Journal The How-To Guide

    How To Wear Pink

        Our design intern Clara flies the flag for pink this spring / summer. How to wear pink without looking too girly or childish is always a subject that divides opinions. To settle…

    April 26, 2013
  • Press & Celebs

    Pin To Win Spring / Summer

      Yumi has launched its first ever Pinterest competition and we want you to get involved!  Just follow the rules below for your chance to win any piece from our new season collections. Here’s…

    April 25, 2013
  • Journal

    Crazy for a Daisy

        Daisy lace and crochet were key trends on the spring / summer 2013 catwalks for a number of designer’s. First imagined by rising talent Simone Rocha (above) in bright neon’s and fresh…

    April 24, 2013
  • Get The Look

    Get The Look: Camila Alves

        Camila Alves attended a screening of her husband’s (Matthew McConaughey) new film Mud this week wearing a floral and lace trimmed dress from the s/s 13 Dolce & Gabbana collection. You can…

    April 23, 2013
  • Journal

    Izzy Stocks blogs on the Yumi-Styled Sightseer

        The envied life of an explorer galvanized the Spring/Summer 13 catwalks, with Tommy Hilfiger debuting the wardrobe of a stylish sailor girl. Hilfiger mixed jock-jersey, regatta stripes, laid back denim and rope-ties…

    April 22, 2013