• Fashion & Style,  Get The Look,  Journal

    How To Wear: Floral Prints and Stripe Patterns

    So, we’ve heard a rumour that Spring/Summer is just around the corner. We know, it’s hard to believe. But with this arrival of the new season comes a switch up in your wardrobe. It’ll come as no surprise that we’re known for bright floral prints and quirky stripe patterns, but sometimes it can be hard to choose between the two. Well, if that’s the case, allow us to do the hard work for you. Whether you’re looking for a twirl worthy dress, a new skirt or an everyday top – you’ll find the latest additions to your wardrobe, right here! It just wouldn’t be a Yumi blog post without a dress. Go…

  • Journal,  Lifestyle

    It’s a Funny Story: Date Night Edition

    Regardless of age, gender or fashion sense, there’s one thing we can all agree on… dating is hard! While we all love a romantic date story, there’s nothing better than opening a bottle of wine with friends, and debriefing on a date that hasn’t quite gone according to plan. So in honour of Valentine’s Day, we asked a group of anonymous daters their funniest and most memorable dating stores. Get the popcorn at the ready because these anecdotes are too hilarious to miss. Dating apps, we’ve all done them. Then deleted them… then done them again. So why not bring a friend along to make your first online dating experience slightly less awkward? Well,…

  • Fashion & Style,  Journal,  Lifestyle

    The Love Story Behind Yumi

    Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people worlds apart met and fell in love. So in honour of Valentine’s Day, here’s the love story behind Yumi. Now celebrating 22 years of marriage with 3 beautiful daughters, Clare first met Uttam in Camden where he sold unique knitwear on a market stall. Having been working as a chef in Austraila, America and the Caribbean since 17, Clare and Uttam instantly bonded over their love of travel. Just over 3 months later, the pair married in November…