• Fashion & Style,  Get The Look,  Journal

    Explore Planet Earth

    The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress)  What’s a Yumi collection without a women’s dress?! From day dresses to flowing maxi dresses, this collection has a dress for every eventuality. Beautifully designed in brand new shapes with exclusive patterns…

  • Journal,  Lifestyle

    Yumi x The University of Westminster

    This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…

  • Fashion & Style,  Journal,  Trends

    Like Mother, Like Daughter

    What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has dresses for both of you. We’ve picked out a few of our favourites, giving you a teaser of what’s available! So whether you’re looking for something with floral prints (which our designers love creating) or are looking for something with frills, we’re confident you’ll find the piece making you and your mini me a match. Birds of a Feather A vision in white, these skater dresses are perfect for daytrips, adventures and picnics in the park.…