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Yumi x The University of Westminster
This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…