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Mum & Me: 5 Wedding Guest Outfits
Finally, wedding season is here! Spring, they say, is the most wonderful time of year to tie the knot. The sun is (usually) shining, the flowers become brighter and it’s the beginning of outdoor ceremonies – perhaps this is why the Royals favour it so much! And although it’s a beautiful occasion to be a part of, planning an outfit can be a down-right nuisance. Enter Yumi HQ… In a bid to avoid wardrobe worries, we’ve teamed together a few of our favourite looks from our wedding collection. So, no matter what the theme, colour scheme or location, we’re certain there’s an outfit to suit all events. Not only does…
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Cadaqués: Our New Inspiration
Earlier this year we showed you our inspiration for the first in-house designed collection of the season: San Sebastián. We loved the vibrant atmosphere, coastal setting and unspoilt scenery that this Basque paradise gave us – so much so, we put it in our prints. But, for our second range, we have a new Spanish muse. It’s time to say adiós to the north coast of Spain and head for the Catalonian seaside. Surrounded by a national park, the small town of Cadaqués is well-known for its glorious beaches, white-washed houses and piercing blue sea. Every summer it pulls in a celebrity crowd, who are unsurprisingly there to experience the…
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Mum & Me: Grown Up
Here at Yumi, we believe that nothing compares to a mother-daughter relationship. After all, a girl’s first friend is her mum. To celebrate this bond, and with Mother’s Day around the corner (it’s the 31st of March, by the way), we’re making sure you’re both dressed to the nines without looking ‘mumsy’. As some of you may know, we have our Mum & Me collection for mums and their mini-mes. But, what if your mini-me isn’t so mini? We’re switching things up this year and have created similar looks, if not the same, that both you and your grown-up baby can wear to different occasions. Remember, age is just a…
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7 Suitcase Essentials: What To Pack For San Sebastián
Remember our piece on San Sebastián? Well this week, we’d like to show you how to wear our exclusive collection on your next holiday, especially if you’re visiting the scenic Basque Country. With the British weather warming up (slightly) and the middle of March in sight, you’d be forgiven of dreaming of long sunny evenings, sea breezes and exotic foods. Yes, we too have our hearts set on a holiday – who doesn’t? Luckily for you and your suitcase, our talented stylists have done your packing for you…well, almost. We’ve created a video of our favourite looks from the new collection and how to wear them. And of course, the…
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International Women’s Day: The Yumi Team
In honour of International Women’s Day, we’re taking time to celebrate the empowering women behind our beloved Yumi. Over the years we’ve expressed our passion for vibrant colours and quirky designs, but have you ever wondered who created them? With this in mind, and on the day of appreciating female talent, we think it’s only fair to show you the people behind the prints. So, sit back, relax and get ready to be inspired by the ladies who’ve made Yumi the fun-loving, free-spirited and fiercely feminine brand it is today! Clare Let’s start at the beginning…no quite literally. An important figure in the brands origin and future, Clare is not only…