• Events,  Fashion & Style,  Journal,  Lifestyle

    International Women’s Day: The Yumi Team

    In honour of International Women’s Day, we’re taking time to celebrate the empowering women behind our beloved Yumi. Over the years we’ve expressed our passion for vibrant colours and quirky designs, but have you ever wondered who created them? With this in mind, and on the day of appreciating female talent, we think it’s only fair to show you the people behind the prints. So, sit back, relax and get ready to be inspired by the ladies who’ve made Yumi the fun-loving, free-spirited and fiercely feminine brand it is today! Clare Let’s start at the beginning…no quite literally. An important figure in the brands origin and future, Clare is not only…

  • Fashion & Style,  Journal,  Lifestyle,  The How-To Guide,  Travel,  Video

    Mum & Me: On Vacation

    If the warm weather has you dreaming of an exotic getaway with your little one, then it’s time to start shopping for your next holiday. This season it’s all about getting ready for the summery months, so what are you waiting for? Let’s start packing! At Yumi HQ, we’re big advocates of quirky coordination – that’s why we have our Mum & Me collection. After all, there’s nothing like having a stylish sidekick to show off, too! And with Spring fast approaching, our Yumi stylists have chosen a few of their favourite suitcase-ready pieces. From matching floral dresses to stripe jumpsuits destined for building sandcastles in, scroll down and check…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    6 Ways To Style A Shirt Dress

    It’s hard to believe we’re in February and the temperamental weather is persisting. With Valentine’s Day over for another year and March drawing ever closer, it’s time to recycle the empty chocolate boxes, deflate the heart shaped balloons and start to look forward to brighter beginnings. Fortunately, for the fashion conscious among us, it’s not all doom and gloom when it comes to transitional style. In-between-season pieces are still a wardrobe essential and, although we’re not quite at the point where you don’t need to wear a jacket, we’re edging a little closer. Here at Yumi HQ, we’re big supporters of creating sustainable pieces that can be re-worn and treasured.…

  • Journal,  Lifestyle,  Travel

    San Sebastián: Our New Season Inspiration

    ‘No borders. No barriers. Just people’. Here at Yumi, we’re strong advocates for culture clash fashion for the global native. This means we take delight in projecting our passion for travel, creativity and eclectic style into our work; it’s our way of putting our stamp on the world. We’re constantly researching new heritages and exciting motifs from around the globe that aid us in crafting exclusive designs. What’s more, we’re proud to share them with you. With all this considered, it comes naturally to reveal to you one of our key inspirations for the season. Located on the coast of the Bay of Biscay and twelve miles from the French border…

  • Fashion & Style,  Journal

    How To Brighten Up Your Workwear Wardrobe

    When it comes to workwear, many of us think we have to stick to the same colour pallet, the same formal style and even the same patterns – the truth is, you can have a lot more fun with your workwear wardrobe, so long as you know how to mix and match pieces. If you’re looking to introduce some new pieces into your office-wear that are different to the standard offering, we’ve got some tips below on how you can style these pieces again and again. After all, versatility is key with workwear. The Bright Top Go bold with your colour choices while still staying well within your comfort zone.…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    6 Ways To Dress For Valentine’s Day

    Last week, we advised you How To Wear A Denim Skirt, but this week it’s all about the season of love: Valentine’s Day. If you’re a hopeless romantic like us, then you’ll know the significance of looking and feeling good on the day dedicated to attraction. More importantly, with January well and truly behind us, it’s time to embrace romantic shades and show off your style. Forget about grey skies and neutral tones, let Cupid’s arrow hit your wardrobe with a splash of colour. As an early Valentine’s gift, we’ve carefully selected our favourite pieces that you can wear on the special day. Don’t have a date planned? No problem,…

  • Fashion & Style,  Journal,  Trends

    Monday to Sunday: How To Wear A Denim Skirt

    It’s no secret that denim is adaptable for any occasion. However, it’s often difficult to know what to pair it with and where to wear it. Here at Yumi HQ, we’re breaking the rules of denim being a casual fabric. Gone are the days of feeling underdressed and too informal at the office or at dinner; formal denim is on its way back and we’re ready for it. To challenge this theory, we’ve complied a list of outfits to wear for each day of the week. What’s more, it only includes one staple piece: a denim skirt. For Monday to Sunday style without the hassle, here are 8 ways (we’ve…

  • Journal,  Trends

    Life Hack: How to Clean Your Wardrobe

    We know how hard it is to have a clutter free closet while also saving the pieces you love the most. From holding onto that pair of skinny jeans that are a size too small to hoarding the holey t-shirts you promised yourself you would wear, it’s often considered difficult to declutter. To make this process more pleasurable, we’ve designed a simple diagram: The first step to a cleaner wardrobe is removing everything…and we mean everything. This is an essential in making it easier to organize – you may find hidden clothes you didn’t know you had. Place the contents on your floor or bed and get rid of any…

  • Fashion & Style,  Journal

    One Dress, Three Ways: Winter Edition

    It’s the winter season but you still want to wear cute dresses without feeling the chill, we get it. No one should have to forfeit style because of the weather, which is why here at Yumi, we’re showing you how you can easily mix up an outfit. Winter may be here, but we’re showing you how you can wear our Navy Polka Dot Wrap Dress three different ways this season. To the Office Pair this pretty wrap dress with our Navy Cropped Sleeve Smart Jacket for a look that is classy and cute. Throw on some black tights for warmth and some ballet pumps for practicality. Add our Daisy Chain…

  • Fashion & Style,  Journal

    Coats For Every Occasion

    We’re now well into January and it’s safe to say, it’s definitely still coat weather. If you’re starting to lust after sunnier days, you might just need the right fashion fix to get you loving this wintery weather again. No matter the occasion, we have the extra layer for you. The Party Coat The festive party season might be over, but that doesn’t mean you can’t still head out for drinks with the girls, after all, that’s why we have weekends! If you’re looking for the perfect coat to throw on over your partywear, then why not try out Short Length Faux Fur Coat. In a luxuriously soft faux fur,…