• Fashion & Style,  Journal

    Mother, Daughter Christmas Party Outfits

    If you can’t wear matching outfits at Christmastime, then when can you?! There’s nothing more adorable than little girls who want to be just like mum, give her an outfit that sits perfectly alongside yours. This party season, dress you and your little girl up in one of these coordinating styles. Christmas Jumpers Start the Christmas festivities off in the right way with a Christmas jumper that will keep you both nice and cosy this season. Our Snowy Dog Christmas Jumper comes in both women’s and girl’s sizes, which means you can directly match with each other as a super sweet family unit. Unicorn Magic Everyone knows that Christmas is…

  • Journal,  Lifestyle

    How to Start a Winter Capsule Wardrobe

    We all know how easy it can be to buy into fast fashion, but the reality is, the more you invest in key pieces to get you through the season, the less likely you are to spend ages getting ready in the morning! Having a capsule wardrobe means everything is already organised and your pieces can all easily be styled together; say goodbye to not knowing what to wear and hello to versatile fashion! To get your capsule wardrobe all set up for the coming winter months, we’ve put together a step-by-step process to piecing together a capsule wardrobe and the items we think you won’t be able to live…

  • Fashion & Style,  Journal,  Lifestyle

    Christmas Gift Guide

    As we head into the festive season, it’s time to start shopping for those Christmas gifts! To help you pick that perfect item for the special ladies in your life, we’ve put together a Christmas gift guide of our favourite pieces – they’re so cute, you may want to add them to your own wish list! From cosy accessories to winter essentials, there’s something for everyone this holiday season. For Mum It’s jumper season, which means a soft knit is the ideal gift for mum this Christmas. Our Pearl and Ruffle Embellished Jumper brings together sophistication and warmth, making it ideal for Boxing Day festivities and to take her through…

  • Fashion & Style

    Winter Fashion Essentials

    It may still technically be Autumn, but that Winter chill is coming in fast. We’re already spending our evenings in our comfiest loungewear with a hot chocolate at hand. To make sure you’re fully prepared for the cosiest season around, we’ve put together a guide to your Winter Fashion Essentials – we’re talking snug coats, knitwear and the dresses to take you into party season! Faux Fur-tastic If you don’t have faux fur in your wardrobe this season, why not?! Faux fur coats and jackets are a sure-fire way to keep you feeling warm as Winter hits. Our Patch Pocket Faux Fur Coat will take you from day to night.…

  • Fashion & Style,  Journal,  The How-To Guide

    How to Layer Your Prints

    Autumn/Winter is the perfect time of year to start layering up your clothes to try and beat the incoming cold chill. If you’re a print-lover like us, you might be struggling to find a way to layer up patterns this season, so we’ve put together our favourite outfit combinations from the latest styles to drop at Yumi HQ. From botanical print dresses to unicorn jumpers, these versatile prints can easily be layered for style that’s warm and stylish. A Touch of Magic Add some magic to your wardrobe this season with our range of unicorn prints. Our beautiful Unicorn Printed Tunic will go perfectly with our Zig Zag Patterned Wrap…

  • Fashion & Style,  Get The Look,  Trends

    Autumn Fashion Colour Guide

    Autumn is one of our favourite seasons to embrace colour; the warm hues of fallen leaves and golden early sunsets are the inspiration behind our new autumn/winter collection. From cosy coats in warm mustard to luxe knitwear in forest green or plush burgundy, our autumn collection is full of rich colours that are sure to brighten up your wardrobe. Mustard The colour of the season: mustard. Make the colder weather and the longer nights worth it in our Patchwork Floral Tunic Dress. Blending two hot trends this season with mustard and retro inspired prints, this vintage style dress is sure to brighten up your days and nights. Forest Green Embrace…

  • Fashion & Style,  Journal

    Oh This, Thanks It’s New!

    Remember all those times we wished for long sunny days and gloriously warm weather? Yeah, what were we thinking? Looking through our brand new Autumn/Winter collection has made us long for tunic dresses, ankle boots and a combie coat or two. Who’s with us?! This season we’ve trotted around the globe, finding inspiration from Persian tapestries, Bauhaus architecture and the fun loving retro 1970s. There’s even a unicorn, a fox and a swan or two! We’ve kept the shapes and styles you loved last year, but we’ve updated them so they’re back and better than ever. Think women’s skater dresses with ruched sleeves, ladies tunic dresses with quirky animals and…

  • Fashion & Style,  Get The Look,  Journal,  Travel

    Four Dresses, Four Destinations

    If you’ve been anywhere near social media recently, you’ll have noticed your feed is filled with stylish ladies posing against a backdrop of blue oceans, sunny skies and pastel coloured walls. Yes, the season of holiday snaps is well and truly upon us. While that might seem like a delight, the thought of choosing what to pack can be overwhelming. Which is where Yumi comes in. Whether you’re shortlisting your holiday spots, looking for inspiration or just want a noisy at what other people are doing this summer then keep reading! We’ve done some research, scrolled some Instagram profiles (all in the name of research of course, *ahem*) and have compiled…

  • Fashion & Style,  Journal,  Lifestyle

    Meet The Team- Our Online Production Coordinator

    What’s your favourite thing about working at Yumi? I’ve worked for Yumi in one way or another for three years now. I originally worked in the Braintree store for 2 years and absolutely loved it! I loved the clothes, the customers and all my lovely staff. I was really sad when my time in store ended, so as soon as I saw a career opportunity had opened in the London head office, I just knew I had to apply. I still love the clothing just as much as I did before and love seeing all the designs and samples before anyone else. I’ve met loads of amazing people in my…

  • Fashion & Style,  Journal,  Trends

    Feeling Blue? No Way, It’s All About Yellow

    When life gives you lemons, ditch the lemonade and opt for yellow clothing instead! Set to be one of the biggest colours of Spring/Summer 18, yellow is the shade you can’t escape, and we’re not sure why you’d want to!  From buttercup to freesia, mimosa and canary we’ll show you how best to wear this trending shade. It can seem daunting at first to try yellow, especially if you’re all about a darker background and statement prints. But at Yumi, we’re not known for being shy and retiring canaries. Go bold with ladies tunic dress, maxis perfect for sunset strolls and tops that’ll make the office stand up and take notice.…