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Winter Fashion Essentials
It may still technically be Autumn, but that Winter chill is coming in fast. We’re already spending our evenings in our comfiest loungewear with a hot chocolate at hand. To make sure you’re fully prepared for the cosiest season around, we’ve put together a guide to your Winter Fashion Essentials – we’re talking snug coats, knitwear and the dresses to take you into party season! Faux Fur-tastic If you don’t have faux fur in your wardrobe this season, why not?! Faux fur coats and jackets are a sure-fire way to keep you feeling warm as Winter hits. Our Patch Pocket Faux Fur Coat will take you from day to night.…
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How to Layer Your Prints
Autumn/Winter is the perfect time of year to start layering up your clothes to try and beat the incoming cold chill. If you’re a print-lover like us, you might be struggling to find a way to layer up patterns this season, so we’ve put together our favourite outfit combinations from the latest styles to drop at Yumi HQ. From botanical print dresses to unicorn jumpers, these versatile prints can easily be layered for style that’s warm and stylish. A Touch of Magic Add some magic to your wardrobe this season with our range of unicorn prints. Our beautiful Unicorn Printed Tunic will go perfectly with our Zig Zag Patterned Wrap…
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Autumn Fashion Colour Guide
Autumn is one of our favourite seasons to embrace colour; the warm hues of fallen leaves and golden early sunsets are the inspiration behind our new autumn/winter collection. From cosy coats in warm mustard to luxe knitwear in forest green or plush burgundy, our autumn collection is full of rich colours that are sure to brighten up your wardrobe. Mustard The colour of the season: mustard. Make the colder weather and the longer nights worth it in our Patchwork Floral Tunic Dress. Blending two hot trends this season with mustard and retro inspired prints, this vintage style dress is sure to brighten up your days and nights. Forest Green Embrace…
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Oh This, Thanks It’s New!
Remember all those times we wished for long sunny days and gloriously warm weather? Yeah, what were we thinking? Looking through our brand new Autumn/Winter collection has made us long for tunic dresses, ankle boots and a combie coat or two. Who’s with us?! This season we’ve trotted around the globe, finding inspiration from Persian tapestries, Bauhaus architecture and the fun loving retro 1970s. There’s even a unicorn, a fox and a swan or two! We’ve kept the shapes and styles you loved last year, but we’ve updated them so they’re back and better than ever. Think women’s skater dresses with ruched sleeves, ladies tunic dresses with quirky animals and…
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Four Dresses, Four Destinations
If you’ve been anywhere near social media recently, you’ll have noticed your feed is filled with stylish ladies posing against a backdrop of blue oceans, sunny skies and pastel coloured walls. Yes, the season of holiday snaps is well and truly upon us. While that might seem like a delight, the thought of choosing what to pack can be overwhelming. Which is where Yumi comes in. Whether you’re shortlisting your holiday spots, looking for inspiration or just want a noisy at what other people are doing this summer then keep reading! We’ve done some research, scrolled some Instagram profiles (all in the name of research of course, *ahem*) and have compiled…
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Meet The Team- Our Online Production Coordinator
What’s your favourite thing about working at Yumi? I’ve worked for Yumi in one way or another for three years now. I originally worked in the Braintree store for 2 years and absolutely loved it! I loved the clothes, the customers and all my lovely staff. I was really sad when my time in store ended, so as soon as I saw a career opportunity had opened in the London head office, I just knew I had to apply. I still love the clothing just as much as I did before and love seeing all the designs and samples before anyone else. I’ve met loads of amazing people in my…
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Feeling Blue? No Way, It’s All About Yellow
When life gives you lemons, ditch the lemonade and opt for yellow clothing instead! Set to be one of the biggest colours of Spring/Summer 18, yellow is the shade you can’t escape, and we’re not sure why you’d want to! From buttercup to freesia, mimosa and canary we’ll show you how best to wear this trending shade. It can seem daunting at first to try yellow, especially if you’re all about a darker background and statement prints. But at Yumi, we’re not known for being shy and retiring canaries. Go bold with ladies tunic dress, maxis perfect for sunset strolls and tops that’ll make the office stand up and take notice.…
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Explore Planet Earth
The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress) What’s a Yumi collection without a women’s dress?! From day dresses to flowing maxi dresses, this collection has a dress for every eventuality. Beautifully designed in brand new shapes with exclusive patterns…
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Yumi x The University of Westminster
This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…
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Like Mother, Like Daughter
What better way to kick off Spring/Summer and bond with your little one than with matching mother daughter outfits. From special occasionwear for weddings to pretty picnic dresses, our Mum & Me collection has dresses for both of you. We’ve picked out a few of our favourites, giving you a teaser of what’s available! So whether you’re looking for something with floral prints (which our designers love creating) or are looking for something with frills, we’re confident you’ll find the piece making you and your mini me a match. Birds of a Feather A vision in white, these skater dresses are perfect for daytrips, adventures and picnics in the park.…