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How to wear Spring denim
Forget what you thought you knew about denim, as a key trend on the SS17 runway, denim is no longer just about jeans but is a fashion must-have. So with fashion houses like Gucci, Tommy Hilfiger and Givenchy reworking the classic style, it got us thinking how we could update our spring denim collection. The days of denim only being associated with jeans is gone. This new revival shows our wardrobe favourite evolving with dresses, skirt and embroidered shirts. As a result, we’ve given you a run down on everything you need to know about spring denim. Whether you like to stay classic with a jeans and t-shirt or stay on-trend…
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It’s in the detail
oIt’s no secret that here at Yumi HQ, we love all things printed, embellished and detailed. Seen on the SS17 catwalks and showing no signs of slowing down, detailed dresses are a key trend this season. Whether you’re looking to make an entrance with head-to-toe embroidery or want to keep it classic and feminine by opting for ruffles, we’ve created an easy to follow guide showing you how to incorporate these fashion favorites into your wardrobe. To make your life simple and easy, we’ve put together some of our favourite pieces and how to style them. So without further ado… In stitches for embroidery Firstly, in case you’ve been living under a…
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Print Predictions
If there’s one thing we love more than dresses, it’s dresses in fun prints! The catwalk is brimming with inspiration this season; from the 70’s rebirth worked by Prada and Mui Mui, to bold punches of patchwork embraced by Marc Jacobs and Loewe. Get in tune with this season’s coolest print and patterns, and discover what’s on the Yumi forecast in SS17. Floral Fantastic Okay, we’ll admit it, we have a fetish for florals. But with such a head-turning selection of floral patterns to pick from, you can see why. Breaking Borders This season we’ve been experimenting with border prints. Take a flattering tunic dress, sheer kimono or skirt and…
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Easter weekend: Mother-daughter edition
Lambs are leaping, daffodils are blooming and we’re eating our body weight in Cadbury’s crème eggs… Yes, we’re not sure how it happened either, but spring has officially sprung. With Easter weekend just around the corner and more excitingly, two bank holidays to plan, it therefore means a weekend filled with social engagements and outfit planning. To help bring our love of fashion and family together, we’ve selected a few of our favourite outfits for you and your mini-me to wear. Whether you’re attending a Church service, soaking up the sunshine or spending time with family, our easy guide has an outfit perfect for every occasion. Sunday lunch with the…
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How to keep little ones busy this Easter
With children around the country set to break up for the Easter holidays, parents everywhere are preparing to have their children at home and wonder how to keep little ones busy this Easter. Full of Easter eggs and sugary treats, the energy they would have burnt off at school is now being used to run up and down the living room. So with that in mind, we have created a handy guide to surviving the Easter holidays. With everything from Easter egg hunts, day trips out and even DIY arts and crafts, Yumi has you covered. The best things in life are free. Christmas feels like it was only few weeks ago and…
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Majorelle Garden
Summer is finally on the horizon and we are very excited. So excited in fact, we’ve launch a new capsule collection; Majorelle Garden! The collection has been inspired by bold Moroccan designs and features distinct boho undertones mixed of eccentric patterns and tropical shades. Thus making it perfect for summertime. From patchwork print maxi dresses to exotic patterned tunics and jumpsuits alike, our Majorelle Garden range is finished palazzo trousers and feather-light knitwear. We’ve made a list of our standout pieces you are going to love. Firstly: Weekend Escapades Whether it’s a catch up with friends over wine or a fun shopping trip, showcase a quirkier look with our cool tunic dress. The simple shape allows the…
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Happy Mother’s Day!
Happy Mother’s Day! This year Mother’s Day falls on March 26th, which gives us the perfect opportunity to shower the special ladies in our lives with lots of love. Although most of us join in on the festivities, how many of us know the history? Well, we did some digging. David Starkey, get ready to be amazed. Mothering Sunday originates from a Christian and Catholic tradition. Falling on the forth Sunday in Lent, it signified a time when people returned to their mother church. Furthermore, it allowed servants to return to their mothers. Once Anna Jarvis established Mother’s Day in the USA during 1913, the holiday’s popularity exploded and our mums got…
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Mother of Mine
Mothering Sunday’ is a celebration of love; a day to cherish the influential mother figures in our lives. Therefore what better way to say ‘thank you’ than to plan a special day just for you and her. We’ve pulled together some celebration suggestions, complete with stylish Yumi gifts and outfits she’s sure to adore. We know you’ll both love them, so sit back and enjoy the read. Oh, and Happy Mother’s Day, Mother of Mine! Country Stroll Start the day with a gentle stroll in the country, or a park if you’re a city dweller. Taking in the fresh air and thus spending time together away from busier surroundings is a…
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Meadow Land
As the winter frost gradually gives way to milder climes, we can all begin prepping our SS17 wardrobes. A new season requires a new look after all! Happily, our exclusive Meadow Land collection is one step ahead. From its distinctive pastel colour palette to its detailed floral prints, this uplifting assortment is reminiscent of laidback summer days and the blossoming spring. Offering breathable woven fabrics, light knitwear and hints of lace, Meadow Land is a go-to for feminine dresses and graceful separates. Join us as we explore this brand new range and therefore browse key pieces from the collection. Daywear Your off-duty outfits needn’t been boring; add a hint of…
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Scandinavian Seaside
Carrying the nautical trend into SS17, our uplifting Scandinavian Seaside collection is a breath of fresh air. Awash with daytime dresses, lightweight jackets and carefree separates to mix and match with your existing style, we’ve been inspired by the simpler, Nordic approach to style. Scandinavian Seaside combines the classic and the quirky, with a selection of stand-out patterns printed on easy cotton and stretch fabrics. Perfect for the warmer months, this exclusive range is also great for layering during those pesky in-between periods. To get you started, we’ve selected some of our favorite pieces so you can see what all the fuss is about. Firstly in airy cotton fabric and…