Journal
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Mother, Daughter Christmas Party Outfits
If you can’t wear matching outfits at Christmastime, then when can you?! There’s nothing more adorable than little girls who want to be just like mum, give her an outfit that sits perfectly alongside yours. This party season, dress you and your little girl up in one of these coordinating styles. Christmas Jumpers Start the Christmas festivities off in the right way with a Christmas jumper that will keep you both nice and cosy this season. Our Snowy Dog Christmas Jumper comes in both women’s and girl’s sizes, which means you can directly match with each other as a super sweet family unit. Unicorn Magic Everyone knows that Christmas is…
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How to Start a Winter Capsule Wardrobe
We all know how easy it can be to buy into fast fashion, but the reality is, the more you invest in key pieces to get you through the season, the less likely you are to spend ages getting ready in the morning! Having a capsule wardrobe means everything is already organised and your pieces can all easily be styled together; say goodbye to not knowing what to wear and hello to versatile fashion! To get your capsule wardrobe all set up for the coming winter months, we’ve put together a step-by-step process to piecing together a capsule wardrobe and the items we think you won’t be able to live…
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Christmas Gift Guide
As we head into the festive season, it’s time to start shopping for those Christmas gifts! To help you pick that perfect item for the special ladies in your life, we’ve put together a Christmas gift guide of our favourite pieces – they’re so cute, you may want to add them to your own wish list! From cosy accessories to winter essentials, there’s something for everyone this holiday season. For Mum It’s jumper season, which means a soft knit is the ideal gift for mum this Christmas. Our Pearl and Ruffle Embellished Jumper brings together sophistication and warmth, making it ideal for Boxing Day festivities and to take her through…
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How to Layer Your Prints
Autumn/Winter is the perfect time of year to start layering up your clothes to try and beat the incoming cold chill. If you’re a print-lover like us, you might be struggling to find a way to layer up patterns this season, so we’ve put together our favourite outfit combinations from the latest styles to drop at Yumi HQ. From botanical print dresses to unicorn jumpers, these versatile prints can easily be layered for style that’s warm and stylish. A Touch of Magic Add some magic to your wardrobe this season with our range of unicorn prints. Our beautiful Unicorn Printed Tunic will go perfectly with our Zig Zag Patterned Wrap…
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Oh This, Thanks It’s New!
Remember all those times we wished for long sunny days and gloriously warm weather? Yeah, what were we thinking? Looking through our brand new Autumn/Winter collection has made us long for tunic dresses, ankle boots and a combie coat or two. Who’s with us?! This season we’ve trotted around the globe, finding inspiration from Persian tapestries, Bauhaus architecture and the fun loving retro 1970s. There’s even a unicorn, a fox and a swan or two! We’ve kept the shapes and styles you loved last year, but we’ve updated them so they’re back and better than ever. Think women’s skater dresses with ruched sleeves, ladies tunic dresses with quirky animals and…
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Four Dresses, Four Destinations
If you’ve been anywhere near social media recently, you’ll have noticed your feed is filled with stylish ladies posing against a backdrop of blue oceans, sunny skies and pastel coloured walls. Yes, the season of holiday snaps is well and truly upon us. While that might seem like a delight, the thought of choosing what to pack can be overwhelming. Which is where Yumi comes in. Whether you’re shortlisting your holiday spots, looking for inspiration or just want a noisy at what other people are doing this summer then keep reading! We’ve done some research, scrolled some Instagram profiles (all in the name of research of course, *ahem*) and have compiled…
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Meet The Team- Our Online Production Coordinator
What’s your favourite thing about working at Yumi? I’ve worked for Yumi in one way or another for three years now. I originally worked in the Braintree store for 2 years and absolutely loved it! I loved the clothes, the customers and all my lovely staff. I was really sad when my time in store ended, so as soon as I saw a career opportunity had opened in the London head office, I just knew I had to apply. I still love the clothing just as much as I did before and love seeing all the designs and samples before anyone else. I’ve met loads of amazing people in my…
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Feeling Blue? No Way, It’s All About Yellow
When life gives you lemons, ditch the lemonade and opt for yellow clothing instead! Set to be one of the biggest colours of Spring/Summer 18, yellow is the shade you can’t escape, and we’re not sure why you’d want to! From buttercup to freesia, mimosa and canary we’ll show you how best to wear this trending shade. It can seem daunting at first to try yellow, especially if you’re all about a darker background and statement prints. But at Yumi, we’re not known for being shy and retiring canaries. Go bold with ladies tunic dress, maxis perfect for sunset strolls and tops that’ll make the office stand up and take notice.…
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Explore Planet Earth
The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress) What’s a Yumi collection without a women’s dress?! From day dresses to flowing maxi dresses, this collection has a dress for every eventuality. Beautifully designed in brand new shapes with exclusive patterns…
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Yumi x The University of Westminster
This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…