Journal
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Introducing…Mela London!
Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As the ultimate work-to-weekend brand, the Mela designers have sought to create a collection with modern dresses, jumpsuits and tops. And…
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4 Simple Steps To Revive Breakfast In Bed
Ah, breakfast in bed. For some, it’s a distant memory of relaxing on the weekend or even waking up at a reasonable time, and for others it’s a time to set your kitchen on fire – not literally. In fact, we believe it’s the most important meal of the week; it’s personal and a well-deserved pat on the back for making it across the finishing line. Plus, it’s brought to you in bed…you don’t even have to move a muscle. And that’s why we’ve fallen back in love with Saturday mornings. But enough is enough. Too long have we made do with a bowl of cereal or a burnt piece…
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4 Key Trends From Our Paris Collection
It’s been a few weeks since we launched our sort-of-spring collection. And after a long-awaited stretch, we’re ready to share with you the second part of our Parisian adventure… Taking inspiration from the beloved French capital and its frenetic buzz, our designers fell head-over-heels for the city almost instantly. Combining both its magical ambiance (go us – speaking French) and mid-winter feel, they were able to form an eclectic collection that’s both modern and weather-wise – you know, something that’ll uplift the winter slump. More so, each piece is unique and significant to this French love story. But, for the purpose of conciseness, we’ve narrowed down the four key trends…
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5 Fierce Animal Prints To Brighten Your Wardrobe
It’s over two months until the clocks spring forward, which means that we’re in the midst of – what feels like – eternal darkness. It happens every year and it never gets easier to adjust. And to make matters worse, it’s January; infamously worst month of the year for mood, money and making your way outside. But it doesn’t have to be all doom and gloom when it comes to what you wear. While January has very little to offer where most things are concerned, there’s plenty of opportunity to freshen your wardrobe and bag some key pieces you can wear through every season. But ‘what key pieces?’ we hear…
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Paris: Our Inspiration
Paris: the city of love, fashion and of course, food. Not only are we encapsulated by the welcoming feeling we get when we step foot in the French capital, but there’s an ineffable sense that you’ve arrived somewhere that’s fresh and promising. From the romance of the Eiffel Tower (despite its robotic structure) to the shabby-chic streets signs reassuring you you’re not too far from home, there’s plenty to see and even more to come back for. As you may or may not know, our first collection of the year is inspired by Paris. Our designers have focused on the quintessential qualities that make Paris, Paris and have not left…
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Your Easy Guide To A Stress Free Christmas
It’s the most wonderful busy time of year. And while the first thing on the agenda may be to fill all the stockings, it’s also a time to reflect on the year and take some time for yourself – *cue the harp*. Entertaining family and guzzling roast dinner after roast dinner can take its toll on the body and mind, so we’ve pieced together a step-by-step for the holidays. We asked Yumi HQ how they like to wind down and de-stress and have jotted down a few useful ideas. So, whether you’re hosting, hogging the Christmas pud or hoping for it all to be over, take a look at what…
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4 Gifts That Keep On Giving (Honestly, They Do)
On the 25th day of Christmas my true love gave to me…something I won’t ever wear. It’s officially the season of giving, and whilst we’re trying to trounce our negative habits before the end of the year, we can’t avoid the niggling anxiety of giving (and receiving) a present that’ll never see the light of day. Bah-humbug moment over – to avoid empty stockings and sad faces, the Christmas elves at Yumi have prepared a wish list of reusable gifts that won’t ever go out of style or end up as cupboard dwellers. Hands On Easy to wear and even easier to wrap, these gloves balance sophistication and fun. They…
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Christmas Jumpers To Get You In The Festive Spirit
It’s beginning to look a lot like Christmas. And since the festive season is well and truly upon us (hooray!), we’re turning our heads to the first big advent event – Christmas Jumper Day. On the 13th of December, people across the length and breadth of Britain will be dusting off their Christmas jumpers and wearing them in aid of Save the Children. But, for those who fancy switching their knits or whose hole-ridden Christmas jumpers can’t hack another outing, it’s time to start searching for something new. It’s a difficult decision to make – picking a new jumper – we know. For example, do you go understated, garish or…
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5 Knits That Will Fit Under Your Coat
Finding the perfect coat for winter is a master stroke, but looking for a knit to fit underneath? Forget about it. And while facing two challenges in one season might seem a little daunting, the stylists here at Yumi are on-hand to make the process easier. So, whether you’re looking for a snug addition to your daywear or a party-perfect lurex number, find the fantastic five piece you’ll need for the next few months. We promise they’re all under-the-coat proof… Buy Now, Wear Forever Aside from fitting under a coat, another thing that a knit must be is versatile, so choosing one that’ll be around next year is high on…
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Winter Extras You Need To Know About
Winter is coming. Yes, that’s right – the clocks have gone back and the dark evenings are even chillier than we remember. But despite the 5 o’clock blackout majorly affecting our mood, we’re rising above the angst, putting on a brave face and looking forward to the good things to come. We’re talking, of course, about the multi-seasonal accessories that help make the winter transition a little easier. From fluffy scarves to gloves that’ll take you from Bonfire Night to New Year’s Eve, take a look at what’s instore for your collection. And hurry, they tend to not hang around for long… Puppy Love Look totally paw-some when decorating your…
