Fashion & Style
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Bold Prints, Bright Colours: It’s A Park Life
A few blog posts ago, you may remember us talking about our latest Yumi Girl collection ‘Hockney Summers’. So to get ourselves through this transitional weather because we really need the sun back, we thought now would be a good time to fill your little girls wardrobe with lots of new season newness. Make dressing your little girl a walk in the park with these bright colours and bold park themed prints. She’ll love them so much, she won’t want to wear anything else so consider yourself warned! What’s a transitional wardrobe without children’s coats and rain macs? Well, not a very good one if you ask us! These practical…
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Denim That Never Fails
Say ‘denim’ to anyone and the first thing to come to most people’s minds are jeans. However here at Yumi, we like to make things a little different and switch things up. So with this in mind, we thought now would be a good time to showcase our new season denim. From classic skinny jeans with embroidery to vintage inspired skirts and bohemian chambray dresses, these denim styles will never let you down. First things first, where would a Yumi blog post be without a dress? It’s known that the best things come in pairs, so we’ve applied the same rule to these day dresses. In feminine bohemian shapes, these…
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Let’s Check It Out
First seen on the catwalks and wardrobes of Autumn/Winter, the gingham and check trends are back and better than ever! It really is no wonder why checks, ginghams and plaids are a favourite for print lovers. With a retro inspired feel and a nod to summer, just seeing the word makes us want to unpack our straw hat and head out for a countryside stroll. To help kick off your spring wardrobe, here are our top gingham and check prints your wardrobe needs. From ladies dresses to retro inspired skirts and travel inspired embroidered motifs, you’re sure to find something to check off your Wishlist. First things first, where would we be without a dress? This is a Yumi blog post afterall. Perfect for transitional…
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New Season Yumi Girl: Hockney Summers
Brave girls and bold colours can only mean one thing… Here comes the sun! Watch your little one run, jump and play in our new Yumi Girl collection ‘Hockney Summers’. With bursts of colour, this new take on sports luxe brings freshness to the collection with tennis stripes, parkas and embroidered denim. Inspired by British icons David Hockney and Celia Birtwell, this transitional collection is perfect for little girls who love to play and explore. No spring wardrobe will be complete without the addition of these new Yumi Girl dresses. Designed in brand new shapes for your little ones utmost comfort, the bright colours will bring her to the forefront…
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Let’s Check It Out
First seen on the catwalks and wardrobes of Autumn/Winter, the gingham and check trends are back and better than ever! It really is no wonder why checks, ginghams and plaids are a favourite for print lovers. With a retro inspired feel and a nod to summer, just seeing the word makes us want to unpack our straw hat and head out for a countryside stroll. To help kick off your spring wardrobe, here are our top gingham and check prints your wardrobe needs. From ladies dresses to retro inspired skirts and travel inspired embroidered motifs, you’re sure to find something to check off your Wishlist. First things first, where would we be without a dress? This is a Yumi blog post afterall. Perfect for transitional…
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How To Wear: Floral Prints and Stripe Patterns
So, we’ve heard a rumour that Spring/Summer is just around the corner. We know, it’s hard to believe. But with this arrival of the new season comes a switch up in your wardrobe. It’ll come as no surprise that we’re known for bright floral prints and quirky stripe patterns, but sometimes it can be hard to choose between the two. Well, if that’s the case, allow us to do the hard work for you. Whether you’re looking for a twirl worthy dress, a new skirt or an everyday top – you’ll find the latest additions to your wardrobe, right here! It just wouldn’t be a Yumi blog post without a dress. Go…
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The Love Story Behind Yumi
Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people worlds apart met and fell in love. So in honour of Valentine’s Day, here’s the love story behind Yumi. Now celebrating 22 years of marriage with 3 beautiful daughters, Clare first met Uttam in Camden where he sold unique knitwear on a market stall. Having been working as a chef in Austraila, America and the Caribbean since 17, Clare and Uttam instantly bonded over their love of travel. Just over 3 months later, the pair married in November…
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Date Night Outfits To Fall In Love With
After what feels like the longest month of the year, January is finally over! So what better way to celebrate than with Valentine’s Day? But hang on, you still need to plan a breath taking date night outfit… Well, fear not because we’ve put together a few of our favourite Valentine’s date night outfits. So whether you’ve booked the best restaurant in town or are going out with the girls, send Cupid’s arrow towards these picks. What better way to say ‘”I love you” than with flowers… on your dress! The easiest way to make it look like you’ve made an effort when really you haven’t, take your pick of…
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Find Your Inner Retro Traveller
This month sees the launch of our first Spring/Summer collection: Retro Traveller. The first in a selection of three collections, Retro Traveller will take you on a journey across the globe… with a few coffee breaks along the way! But what’s the vibe of this collection? Well, good question. Inspired by the adventures of a jet setting air hostess, it is bursting with shades of aqua, peaches and rosy reds. Fun and quirky, this creative collection is brought to life with landscape inspired prints and travel inspired embroidery. The addition of ruffles, cold shoulder and peplum waists on cotton and jersey are essential for that first hint of summer. So…
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Beat The Blues: New Season Brights
While we can’t do anything about this gloomy weather, we can help you colour your wardrobe happy! So invest in these new season brights to banish those pesky winter blues. From women’s knitwear to dresses, find everything you need to add a splash of colour to your transitional style. If you’re looking to brighten-up your wardrobe, the first thing you’ll need is a women’s coat. A must-have for unpredictable weather, you’ll be wearing one alot. So have fun and enjoy layering with this trench coat. A modern take on a classic shape, this collarless coat with a gathered waist will make a statement. Next up you’ll need a women’s jumper and this embroidered design is…