Fashion & Style

  • Fashion & Style,  Trends

    Yumi Style Edit: What We’re Wearing in August

    Year on year, August never fails to be the most fruitful month for our wardrobes. With September and July still visible in the peripheral, our beloved eighth month acts as a season finale for our summer finds. This year is no different either (contrary to popular belief). Despite our stolen summer leaving us feeling a little hard done by this year, there’s still every reason to invest in pieces to see us through the month and perhaps even further. And since our diaries are full with invites to picnics, BBQs and socially distanced get-togethers, it feels like the right time to reclaim what’s ours and make sure this summer doesn’t…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    The 5 Outfits You Can Dress Up Or Down

    Cancelled plans and unworn outfits have left us feeling a little out of touch with our wardrobes this year. With no dress code and the safety of elasticated waistbands for three months, it’s no wonder we’re reluctant to return to our pre-lockdown selves. But as time draws on and the lipstick we once overused for our Zoom calls starts to fade, it’s time to re-establish the new normal – for our wardrobes at least. It may be a while ‘til we’re dancing at weddings and sipping sickly cocktails at birthday parties, but while the world wakes up from its slumber, it’s time to get your outfits back on track. And…

  • Fashion & Style,  Journal

    How To Make Your Own Face Mask

    Since it’s now compulsory to wear a face covering on public transport, face masks are in high demand. And while it may be a task finding a mask online, it only takes minutes to master that art of making one. So, if you still have an itching to get creative during lockdown or you fancy saving the pennies, DIY may be the perfect solution. But wait, there’s even more good news – learning to make a face mask isn’t difficult. You don’t have to be an accomplished sewer to get a good result. Here, we outline how you can make a face covering with simple stitching and minimal time on…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Yumi Style Edit: What We’re Wearing In June

    Parting with your winter wardrobe usually feels like a blissful celebration. However, given our celebrations are more low-key than ever this year (and confined by a limited guest list), you’d be forgiven for feeling a little underwhelmed by the arrival of June. Not to mention the hesitant risk you take when buying an outfit that may never see past the front door, let alone a suitcase. But since we’re happily breaking up with the joggers-and-t-shirt motif we sordidly overused in stricter times, there’s an empty space in our wardrobe for more season-appropriate items. With plenty of new palettes and patterns you may have missed during the sluggish first stretch of…

  • Fashion & Style,  Journal,  Travel,  Trends

    Grasse: Our New Inspiration 

    The changing of the weather and the transition into official springtime means it’s time for one thing – the launch of our new collection. And since we’re sticklers for spin-offs, we’re keep with the French theme, saying au revoir to Paris (in our very best French accent), and heading south. And there’s only one destination on our mind: the quaint town of Grasse.  Found in the French Riviera – not too far from Nice or Cannes – this idyllic town is slightly sloped due to its proximity to the Alps and shows off a rustic landscape surrounded by stone houses. But you can forget about its location being the biggest attraction. In fact, its claim to being the perfume Capital of the world is by far Grasse’s most treasured Magnus Opus. All…

  • Fashion & Style,  Journal,  Trends

    5 Pieces To Give You A Feel-Good Wardrobe

    With a few weeks of uncertainty ahead of us, we’re likely to be feeling weighed down by the doom and gloom of the moment. It’s more important now than ever to keep our spirits, chins and every other ounce of positivity up, even if it may seem difficult. That’s why we’ve taken the time to show you a few of our quirky prints that may inspire you – or hopefully, at least – make you smile. At Yumi, we’re advocates of a glass half-full frame of mind and we want to spread that far and wide. So, without further ado, here are some of our favourite pieces. Do the daisy…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Extra Special Mother’s Day Gifts

    It’s just over a week until Mother’s Day. You’ve made sure you’ve found the right card (funny and in no way crude) and have planned the day to a tee, but wait – what do you buy her? While we know that our mums would like anything and everything we buy them – proven by the questionable childhood drawings – we can’t quite face the idea of gifting them something they just don’t like. They deserve better. So, in honour of all our special mothers, we’ve compiled a list of five presents that our they’ll love and treasure forever. After all, nothing says thoughtful like a well-planned gift. It’s really…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    These 9 Outfits Will Help You Wave Goodbye To The Seasonal Blues

    Winterphobes, you can unravel from your duvet now – it’s time to defrost for spring. After a long three months of drizzle, March marks a change in our calendars. The weather seems – for the most part – warmer, plus it’s merely weeks until the clocks go back. And although we can’t head out without pulling on a scarf, the promise of spring is far closer than it’s been before. But this doesn’t just mean good things for your health, outlook or heating bill, the glass is also (more than) half full for our wardrobe. We can finally start searching for the perfect spring wardrobe – perhaps even a few…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Introducing…Mela London!

    Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As the ultimate work-to-weekend brand, the Mela designers have sought to create a collection with modern dresses, jumpsuits and tops. And…

  • Fashion & Style,  Get The Look,  Trends

    6 Of The Most Stylish Wedding Guest Dresses

    It’s February and it’s not long ‘til you’ll be reading those dreaded words: save the date *insert scream of horror*. Yes, wedding season is just beyond the horizon, which means that by our calculations, you should’ve bought your outfit a month ago. No pressure. But before you start ripping your hair out or considering getting one polaroid pic then making a dash for it, take a deep breath and read what we’ve got to offer. We know – as bridesmaid dress designers – that this can be a (very) stressful process. So, to make the lead up a little calmer, we’ve collated some seriously stylish (and cool) wedding guest dresses…