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Introducing! Yumi’s second recycled collection…
Introducing! Yumi’s second recycled collection… Minute by minute, the days are getting longer. As snowdrops fight their way through cold, tough ground, the advent of Spring brings hope. So, with our second exclusive recycled collection, we want to show the world that here at Yumi, we are feeling positive – despite *gestures wildly* – everything going on right now. Most importantly, we want to spread that positivity in the way we know best – with a bright, bold new collection – by celebrating prints that put smiles on our faces and by using fabrics which help the planet, too. Inspo: Our latest offering is a celebration of cheer in its most carefree form. An ode to that relaxed, joyful feeling of weightlessness that comes from being present in a joyous moment. In part, the collection is inspired by our beloved Regent’s Park – spotting giraffes on a nervy first date; ferociously licking ice cream as it melts in the sun. A conscience led approach: Like our first recycled collection, drop two is made exclusively from recycled polyester. While polyester is an…
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Top 10 Pieces For February
February, as the shortest month of the year, can often be overlooked when it comes to updating your wardrobe. But, with Valentine’s Day fast approaching and Fashion Week not far behind, there’s plenty of reasons to awaken your springtime wardrobe. By February, we’re usually ready to shred those layers we gained over the winter. Long gone are the days are thick knitwear, oversized scarves and heavy knit dresses. Although they served us well, it’s time to pave the way to brighter horizons. This month look to tea dresses, pastel tones, and animal print to make the transition into the early spring months. And whilst we’d love to start the season with a fresh new look, we can’t turn a…
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The 5 Outfits You Can Dress Up Or Down
Cancelled plans and unworn outfits have left us feeling a little out of touch with our wardrobes this year. With no dress code and the safety of elasticated waistbands for three months, it’s no wonder we’re reluctant to return to our pre-lockdown selves. But as time draws on and the lipstick we once overused for our Zoom calls starts to fade, it’s time to re-establish the new normal – for our wardrobes at least. It may be a while ‘til we’re dancing at weddings and sipping sickly cocktails at birthday parties, but while the world wakes up from its slumber, it’s time to get your outfits back on track. And…
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Yumi Style Edit: What We’re Wearing In June
Parting with your winter wardrobe usually feels like a blissful celebration. However, given our celebrations are more low-key than ever this year (and confined by a limited guest list), you’d be forgiven for feeling a little underwhelmed by the arrival of June. Not to mention the hesitant risk you take when buying an outfit that may never see past the front door, let alone a suitcase. But since we’re happily breaking up with the joggers-and-t-shirt motif we sordidly overused in stricter times, there’s an empty space in our wardrobe for more season-appropriate items. With plenty of new palettes and patterns you may have missed during the sluggish first stretch of…
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Extra Special Mother’s Day Gifts
It’s just over a week until Mother’s Day. You’ve made sure you’ve found the right card (funny and in no way crude) and have planned the day to a tee, but wait – what do you buy her? While we know that our mums would like anything and everything we buy them – proven by the questionable childhood drawings – we can’t quite face the idea of gifting them something they just don’t like. They deserve better. So, in honour of all our special mothers, we’ve compiled a list of five presents that our they’ll love and treasure forever. After all, nothing says thoughtful like a well-planned gift. It’s really…
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These 9 Outfits Will Help You Wave Goodbye To The Seasonal Blues
Winterphobes, you can unravel from your duvet now – it’s time to defrost for spring. After a long three months of drizzle, March marks a change in our calendars. The weather seems – for the most part – warmer, plus it’s merely weeks until the clocks go back. And although we can’t head out without pulling on a scarf, the promise of spring is far closer than it’s been before. But this doesn’t just mean good things for your health, outlook or heating bill, the glass is also (more than) half full for our wardrobe. We can finally start searching for the perfect spring wardrobe – perhaps even a few…
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Introducing…Mela London!
Well, the news is out. Mela London has finally dropped and it’s safe to say we’re ecstatic. It’s a collaboration that’s close to our hearts because, if you didn’t know already, Mela is our sister brand. So we thought the best way introduction was with a family gathering – only joking – we’re going to show you the official launch (eek!) While some of you may be familiar with Mela and its iconic cuts and frill details, this drop is the best one yet – yes, we’re slightly biased. As the ultimate work-to-weekend brand, the Mela designers have sought to create a collection with modern dresses, jumpsuits and tops. And…
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6 Of The Most Stylish Wedding Guest Dresses
It’s February and it’s not long ‘til you’ll be reading those dreaded words: save the date *insert scream of horror*. Yes, wedding season is just beyond the horizon, which means that by our calculations, you should’ve bought your outfit a month ago. No pressure. But before you start ripping your hair out or considering getting one polaroid pic then making a dash for it, take a deep breath and read what we’ve got to offer. We know – as bridesmaid dress designers – that this can be a (very) stressful process. So, to make the lead up a little calmer, we’ve collated some seriously stylish (and cool) wedding guest dresses…
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Easy Denim Looks…That Don’t Involve Jeans
Ever since records began (and maybe even before that), there’s been no greater love story than between a woman and her pair of jeans – no, not even Romeo and Juliet. And it’s no secret that it’s a staple of every wardrobe: it’s easy, it’s comfortable and above all, there’s so much you can do with them. But while we’ve very appreciative of the hard work they do, it’s time for a switch up…for the better. After all, we’ve been holding onto our jeans for nearly 150 years – yes, really, that long – so it’s time we give someone else a turn. Denim is more than just jeans and…
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4 Key Trends From Our Paris Collection
It’s been a few weeks since we launched our sort-of-spring collection. And after a long-awaited stretch, we’re ready to share with you the second part of our Parisian adventure… Taking inspiration from the beloved French capital and its frenetic buzz, our designers fell head-over-heels for the city almost instantly. Combining both its magical ambiance (go us – speaking French) and mid-winter feel, they were able to form an eclectic collection that’s both modern and weather-wise – you know, something that’ll uplift the winter slump. More so, each piece is unique and significant to this French love story. But, for the purpose of conciseness, we’ve narrowed down the four key trends…
