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  • Fashion & Style,  Get The Look,  Journal

    Mum & Me: Grown Up

    Here at Yumi, we believe that nothing compares to a mother-daughter relationship. After all, a girl’s first friend is her mum. To celebrate this bond, and with Mother’s Day around the corner (it’s the 31st of March, by the way), we’re making sure you’re both dressed to the nines without looking ‘mumsy’. As some of you may know, we have our Mum & Me collection for mums and their mini-mes. But, what if your mini-me isn’t so mini? We’re switching things up this year and have created similar looks, if not the same, that both you and your grown-up baby can wear to different occasions. Remember, age is just a…

  • Fashion & Style,  Get The Look,  Journal

    7 Suitcase Essentials: What To Pack For San Sebastián

    Remember our piece on San Sebastián? Well this week, we’d like to show you how to wear our exclusive collection on your next holiday, especially if you’re visiting the scenic Basque Country. With the British weather warming up (slightly) and the middle of March in sight, you’d be forgiven of dreaming of long sunny evenings, sea breezes and exotic foods. Yes, we too have our hearts set on a holiday – who doesn’t? Luckily for you and your suitcase, our talented stylists have done your packing for you…well, almost. We’ve created a video of our favourite looks from the new collection and how to wear them. And of course, the…

  • Fashion & Style,  Get The Look,  Journal,  Lifestyle

    6 Ways To Style A Shirt Dress

    It’s hard to believe we’re in February and the temperamental weather is persisting. With Valentine’s Day over for another year and March drawing ever closer, it’s time to recycle the empty chocolate boxes, deflate the heart shaped balloons and start to look forward to brighter beginnings. Fortunately, for the fashion conscious among us, it’s not all doom and gloom when it comes to transitional style. In-between-season pieces are still a wardrobe essential and, although we’re not quite at the point where you don’t need to wear a jacket, we’re edging a little closer. Here at Yumi HQ, we’re big supporters of creating sustainable pieces that can be re-worn and treasured.…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    6 Ways To Dress For Valentine’s Day

    Last week, we advised you How To Wear A Denim Skirt, but this week it’s all about the season of love: Valentine’s Day. If you’re a hopeless romantic like us, then you’ll know the significance of looking and feeling good on the day dedicated to attraction. More importantly, with January well and truly behind us, it’s time to embrace romantic shades and show off your style. Forget about grey skies and neutral tones, let Cupid’s arrow hit your wardrobe with a splash of colour. As an early Valentine’s gift, we’ve carefully selected our favourite pieces that you can wear on the special day. Don’t have a date planned? No problem,…

  • Fashion & Style,  Get The Look,  Trends

    Autumn Fashion Colour Guide

    Autumn is one of our favourite seasons to embrace colour; the warm hues of fallen leaves and golden early sunsets are the inspiration behind our new autumn/winter collection. From cosy coats in warm mustard to luxe knitwear in forest green or plush burgundy, our autumn collection is full of rich colours that are sure to brighten up your wardrobe. Mustard The colour of the season: mustard. Make the colder weather and the longer nights worth it in our Patchwork Floral Tunic Dress. Blending two hot trends this season with mustard and retro inspired prints, this vintage style dress is sure to brighten up your days and nights. Forest Green Embrace…

  • Fashion & Style,  Get The Look,  Journal,  Travel

    Four Dresses, Four Destinations

    If you’ve been anywhere near social media recently, you’ll have noticed your feed is filled with stylish ladies posing against a backdrop of blue oceans, sunny skies and pastel coloured walls. Yes, the season of holiday snaps is well and truly upon us. While that might seem like a delight, the thought of choosing what to pack can be overwhelming. Which is where Yumi comes in. Whether you’re shortlisting your holiday spots, looking for inspiration or just want a noisy at what other people are doing this summer then keep reading! We’ve done some research, scrolled some Instagram profiles (all in the name of research of course, *ahem*) and have compiled…

  • Fashion & Style,  Get The Look,  Journal

    Explore Planet Earth

    The best things come to those who wait and our new Planet Earth collection is no exception! Bright yellows, statement giraffe prints and flowing maxi dresses all come to life in our third and final Spring/Summer collection. Inspired by the depths of the jungle and underwater mysteries, these styles are sure to take you on a fashion adventure… So what does the Planet Earth collection look like we hear you ask? Check out some of our editors top picks below. (Giraffe Placement Tunic Dress)  What’s a Yumi collection without a women’s dress?! From day dresses to flowing maxi dresses, this collection has a dress for every eventuality. Beautifully designed in brand new shapes with exclusive patterns…

  • Fashion & Style,  Get The Look,  Journal

    Perfect Outfits For Animal Lovers

    If there’s one thing we know how to do at Yumi, it’s how to create perfect prints for animal lovers. As we’re launching our brand new Spring/Summer line, we couldn’t help but notice all the amazing animal prints we have. From giraffes to flamingos and elephants, there’s a motif for everyone. With this in mind, we’ve selected the must-have outfits you animal lovers just won’t be able to resist. From tropical toucan jumpers to unexpected sea life skirts and placement giraffe print tunic dresses, you’ll find all of you favourites here. Under The Sea When you think of animal prints, being underwater may not be the first thing that comes to…

  • Fashion & Style,  Get The Look,  Journal

    Bold Prints, Bright Colours: It’s A Park Life

    A few blog posts ago, you may remember us talking about our latest Yumi Girl collection ‘Hockney Summers’. So to get ourselves through this transitional weather because we really need the sun back, we thought now would be a good time to fill your little girls wardrobe with lots of new season newness. Make dressing your little girl a walk in the park with these bright colours and bold park themed prints. She’ll love them so much, she won’t want to wear anything else so consider yourself warned! What’s a transitional wardrobe without children’s coats and rain macs? Well, not a very good one if you ask us! These practical…

  • Fashion & Style,  Get The Look,  Journal,  Trends

    Denim That Never Fails

    Say ‘denim’ to anyone and the first thing to come to most people’s minds are jeans. However here at Yumi, we like to make things a little different and switch things up. So with this in mind, we thought now would be a good time to showcase our new season denim. From classic skinny jeans with embroidery to vintage inspired skirts and bohemian chambray dresses, these denim styles will never let you down. First things first, where would a Yumi blog post be without a dress? It’s known that the best things come in pairs, so we’ve applied the same rule to these day dresses. In feminine bohemian shapes, these…