Bring a piece of Japan to your wardrobe this Autumn with our “Japanese Pop Chop” Collection. You’ll be taken on a trip around Japan with our beautiful landscapes showing off the majestic red-crowned cranes all the way to the iconic cherry blossoms. The collection’s neutral colour palette features navys, greys and black with pops of orange and teal.  You’ll be covered for all occasions with easy-to-wear tunics, slogan t-shirts, embroidered jackets and sequined party outfits. Here’s a look at our fave pieces from the Japanese Pop Chop collection. The Crane Print Shift Dress A perfect day dress, this classic shape is both comfortable and flattering. With long sleeves ideal for…

Whatever the occasion this summer, we’ve selected the best style’s to make you the best dressed guest. Whether you’re going for a long maxi or a short printed skater, our Occasion Shop edit’s got exactly what you’re looking for. In an oriental river and mountain print, this pleated maxi dress will look gorgeous at any occasion. Team with silver accessories for a look that will surely grab attention for all the right reasons. In a sweet rose print, this dress falls above the knee, it features a round neckline, a concealed back zip, a waist tie and a full skirt. Team with complementary heels and accessories. In a vibrant rose print, this…

Valentine’s Day is fast approaching and if you haven’t got your date night look sorted yet, don’t fret as the girls at Yumi HQ are here to get you ready for the most romantic night of the year. From red rose print skater dresses and floral print midis to statement making jumpsuits and demure lace numbers, we’ve got an array of swoon-worthy pieces to get pulses racing. Check out our favourite flirty frocks in our edit… Stripe Floral Print Skater Dress, £60 Featuring dozens of red roses, this skater dress is a date night must-have. Style it with your favourite accessories in black or red, style your locks in tousled…