Say ‘Yumi’ to anyone and they’ll immediately think of bold colour palettes, quirky patterns and beautiful prints lovingly created by our in-house designers. But for the couple behind the brand, Yumi symbolises how two people worlds apart met and fell in love. So in honour of Valentine’s Day, here’s the love story behind Yumi. Now celebrating 22 years of marriage with 3 beautiful daughters, Clare first met Uttam in Camden where he sold unique knitwear on a market stall. Having been working as a chef in Austraila, America and the Caribbean since 17, Clare and Uttam instantly bonded over their love of travel. Just over 3 months later, the pair married in November…

Have your ever wondered what life as a Photography Coordinator is really like? Well wonder no more because Nina has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and why she’s loving sunbeams. What’s your favourite thing about working at Yumi? As photography coordinator my job is to organise the campaign photoshoots. Starting from working with the design team to creating shoot ideas that reflect the new season Yumi Clothing, to casting models, organising location and even creating sets with my trusty staple gun… but my favourite part of it all is seeing the final images. I love seeing…

So… What’s your zodiac sign? A question usually reserved for awkward first date chats and office convos when you can’t look at excel any longer…Or maybe that’s just us! But, finding out your astrological sign is a great way of switching up your wardrobe. After all, it is a new year! So sit back, relax and brew your favourite herbal tea as we run you through your New Year style, based off your zodiac sign. Aries As an Aries, you’re confident, courageous and full of energy. You’re a natural born leader and love to take on new challenges. Your love of comfortable clothes, optimism and enthusiasm for life works perfectly…

Set a date in your diary as on Thursday 28th September, Yumi’s own Pam Underwood will be walking the runway to raise money for Breast Cancer Care.  Pam and a group of breast cancer survivors will take part in the annual fashion show, raising money for those effected by the disease. The money raised will allow hardworking nurses and counsellors to support patients and their families from diagnoses to recovery. Celebrating its 25 year anniversary, Breast Cancer Care aims to raise £400,000 from this event. It aims to inspire the fabulous models to rediscover their confidence. Hosted at the Park Plaza Westminster Bridge Hotel, Pam and 30 other models will be treated by a team of make-up artists and hair stylists. The outfits have been styled by Hilary Alexander OBE…

Hooray, it’s officially the August bank holiday! Our favourite Monday in August by far. Whilst it does mean saying goodbye to summer and retiring our barbecues, it also means we can press snooze and avoid the morning commute. To take full advantage of this extra day off, here’s the ultimate guide to creating the perfect August bank holiday. From days out with the whole family to cheeky drinks among friends, there’s something for everyone. Our stylists have even created outfits for each occasion, so all you have to do this is show up in your signature #LoveYumi style. So sit back, relax and check out our top things to do this…