This season we’re heading back to university… The University of Westminster that is. No, we’re not going to find ourselves or take up a Law degree, we’ll save that for our weekend binge of Suits. Instead we invited the Digital Fashion Marketing students at The University of Westminster to put their degree into practice. Forming mini agencies, the second year students worked over several weeks to come up with ideas for a social media campaign. We kicked off this project with our Marketing Manager giving a guest lecture at the university’s Harrow Campus. Armed with a better understanding of our quirky ways, love for florals and online presence, the students started…

So you’ve bought all the trimmings for dinner, you’ve purchased every Easter egg on the shelves (except that coveted avocado one!) and you’ve set your work email to out of office… Yep that’s right folks, it’s officially the Easter weekend. While you may be tempted to spend the entire time at home eating your body weight in festive themed treats- it does sound very tempting! Here are a few alternatives for you to check out, in case you fancy stepping outside and enjoying the nice weather (fingers crossed) … Bottomless Brunch It’s a classic for a reason. Brunch and Easter go together just like cheese on toast, Ross and Rachel and us and Chris Hemsworth.…

Mums, where would we be without them! They’re the first person to cheer us up…and the first person to share our most embarrassing story with everyone, thanks mum! So with Mother’s Day just around the corner, we thought now would the perfect time to celebrate the leading ladies in our lives. We asked the staff here at Yumi HQ to share their fondest memory with their mum, and here’s what they had to say… My mum and I spent many months together just the two of us as a kid when my dad was away with the army, sometimes 6-8 months at a time. A fond memory is watching my…

Have your ever wondered what life as a Social Media Assistant is really like? Well wonder no more because Nicky has all the answers! She’ll be talking through her favourite things about working at Yumi, her standout piece from SS18 and what she loves most about summer. What’s your favourite thing about working at Yumi? My favourite thing about working a Yumi is that I love everything it represents! Standing out from the crowd in unique prints and quirky patterns. So many of our amazing dresses have been influenced by stunning locations all around the world, with prints that are created by our in-house designers – so they truly are exclusive to our…

Regardless of age, gender or fashion sense, there’s one thing we can all agree on… dating is hard! While we all love a romantic date story, there’s nothing better than opening a bottle of wine with friends, and debriefing on a date that hasn’t quite gone according to plan. So in honour of Valentine’s Day, we asked a group of anonymous daters their funniest and most memorable dating stores. Get the popcorn at the ready because these anecdotes are too hilarious to miss. Dating apps, we’ve all done them. Then deleted them… then done them again. So why not bring a friend along to make your first online dating experience slightly less awkward? Well,…

Happy New Year! There’s only one thing we love more than floral prints and retro patterns, and that’s new beginnings! The New Year is the perfect opportunity to take on new challenges, and 2018 is no exception! So with this in mind, we’ve put together a list of resolutions worth making this year. Whether you’re looking to make small changes or want to do something big… We’ve got the New Year Resolution for you. First things first, drink more water! It may seem like an obvious one but it’s so important to stay hydrated. Drinking more water not only contributes to a healthy body, it also illuminates toxins and improves your complexion,…